New Research: 5 Infographics for 2014

| Industry

With the new year right around the corner, it’s time to look ahead: what’s in store for the digital industry in 2014?

To find out, we polled nearly 600 marketers, agency buyers, creative, and publishers across a diverse array of industries. Their predictions are captured in infographic form, covering the following key areas:

  • Understanding how ad spend and site traffic will change across screens
  • Anticipated growth of video advertising, including interactive video
  • The role viewability will play in buying decisions
  • The adoption of mobile advertising
  • Usage and growth of native advertising

All five infographics can be viewed here in our Industry Predictions whitepaper. We hope you find them useful as you plan for the year ahead.

Shawn is responsible for conceptualizing and implementing first party research to support Undertone’s display, high impact and video advertising products in response to market needs. Additionally, he oversees advertising effectiveness research for top clients as well as pre-planning consumer insights. Shawn holds a Master of Science in Biomedical Sciences from Albany Medical College and a Bachelor of Science in Biology from The State University of New York at Albany.

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