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In the News

The full-screen revolution: Are we seeing a new standard emerging with Facebook’s Canvas, Instagram stories and Snapchat ads?

Snapchat is poised to surpass both Twitter and Pinterest by the end of the year, reaching 150 million users. So the decision to expand its a...

TAG INAUGURATES NEW ERA OF TRANSPARENCY IN DIGITAL ADVERTISING WITH FIRST HUNDRED COMPANIES APPROVED FOR TAG REGISTRY

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Me...

This Company Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobil...

Undertone CEO Corey Ferengul: ‘We’ll grow faster, and there will be more acquisitions’

The global boss of Undertone, Corey Ferengul, is expecting things to start hotting up at the New York-based cross-screen digital ad solu...

Publicis Media industry verdict: ‘Sound strategy, somewhat overdue’

In case you missed it, Publicis Groupe has reorganised its media offering into four new agency networks, each sitting within an umbrella...

Why Consumers Might Shed Wearables by 2020 and How Sensors Can Shape the Future of Ads

Speaking as the entire wearable technology armada descends on Las Vegas for CES 2016, Eric Franchi, co-founder of digital advertising firm U...

Israeli Firm Perion Acquires Undertone for $180 Million

Israeli marketing software company Perion Network Ltd. has acquired the U.S.-based digital advertising company Undertone in a deal valued at...

What Digicel’s Next-Level Ad-Blocking Means for Adland

With fewer than 14 million cellphone customers in the Caribbean and South Pacific, Digicel's recent decision to block mobile ads that don't ...

The Ad Blocking Arms Race Has Begun

In Internet years, ad blocking has been around since time immemorial. The Danish developer Henrik Aasted Sorensen created the first popular ...

Web Publishers Aren’t Feeling the Heat from Mobile Ad Blocking — Yet

In the first week since Apple enabled ad blocking on its mobile phones, the Armageddon feared in the press hasn’t come to pass—at least ...

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