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The Worst Job I Ever Had: Selling Internet Access Door-to-Door for WorldCom

There are few things in life more soul-crushing than a terrible job. Having to spend a third of your life working a job you actively hate pr...

What’s The Potential For Programmatic Video?

At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publi...

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

LAS VEGAS—For Eric Franchi, cofounder of Undertone, CES 2017 was the year that the connected home truly arrived, with VR, AR and AI on dec...

Creatives from Hill Holliday, Deutsch, CP+B and more choose their favorite ads of 2016

Before putting 2016 behind us, The Drum has asked creatives in the US to reflect on the past 12 months and choose their favorite campaign of...

Adtech’s ‘Breitbart’ Problem

At the beginning of the month, a war of words broke out between global food brand Kellogg and the far right news website Breitbart.com. Kell...

This tech company built a ‘rooftop’ at least 50 floors below the roof

Everyone in New York wants rooftop access. It's one of the few private outdoor spaces in an otherwise hectic and crowded c...

Advertisers worry about control over online ads after Breitbart controversy

The Anti-Defamation League hasn't been shy about its condemnation of Breitbart News, an outlet it calls the "premiere website" for the "loos...

The full-screen revolution: Are we seeing a new standard emerging with Facebook’s Canvas, Instagram stories and Snapchat ads?

Snapchat is poised to surpass both Twitter and Pinterest by the end of the year, reaching 150 million users. So the decision to expand its a...

TAG INAUGURATES NEW ERA OF TRANSPARENCY IN DIGITAL ADVERTISING WITH FIRST HUNDRED COMPANIES APPROVED FOR TAG REGISTRY

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Me...

This Company Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobil...

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