About Us

Michael Cassidy founded Undertone Networks in 2002 and serves as the company's President and Chief Executive Officer. Under Michael's leadership, Undertone has become one of the industry’s foremost online advertising networks. Today, the company has partnerships with more than 350 top-ranked media properties and counts many of the Fortune 500 as customers.

Prior to starting Undertone Networks in 2001, Michael founded Intercept Interactive, an interactive marketing and media buying firm that came to prominence for its work around the launch of Orbitz.com.

Previously, Michael served as the Vice President of Sales for About.com, where he was responsible for opening the company's Midwest office and guiding development in the region. Michael joined About.com (then known as The Mining Company and now owned by The New York Times Company) as one of the company's first sales executives and was responsible for developing many of the company's major agency and client relationships across North America.

Michael received a B.A. degree in Communications from the State University of New York at Oswego.

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