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Undertone is committed to delivering high quality inventory, solutions and service, and we are proud to stand behind that promise with the Undertone Quality Guarantee—the first ever guarantee of quality inventory from an ad network.
The Undertone Quality Guarantee ensures that when working with Undertone, your ads appear only on high quality Websites. If you demonstrate that ads from an Undertone insertion order appear on inappropriate sites that are not Undertone Qualified Publishers (UQP), we will refund the full amount, up to $50,000.* To take advantage of the guarantee, simply ask your sales consultant to denote your participation in the campaign paperwork.
Undertone utilizes a rigorous site selection process that includes both quantitative and qualitative criteria to determine if a site meets our high standards. To become a UQP, a site must have content that is engaging and valuable to its audience, and must be aesthetically desirable. All qualified publishers are individually selected based on a stringent evaluation process which allows us to offer this unique guarantee.
At Undertone, we select our media partners with the same rigor as an advertising agency or marketer. Undertone does not purchase blind inventory through networks or exchanges, or on sites dedicated primarily to social networking. The unique approach protects Undertone clients—we know where each and every ad is placed, for the ultimate brand security.
NEW "Verification Included" Program
Extending its commitment to brand quality, Undertone has now introduced a new "Verification Included" program. Combining its high-quality network and money-back guarantee with third-party campaign verification, advertisers who meet campaign minimum requirements will receive independent verification and campaign auditing free-of-charge. Verification Included provides an added layer of accountability, assuring advertisers that they're getting exactly what they pay for.
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This guarantee applies only when the guarantee is expressly referenced in an insertion order signed by Undertone to purchase inventory only from Undertone Qualified Publishers. |
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Undertone celebrates the
1-year anniversary of its
Quality Guarantee – which remains unmatched in the industry! |
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What are marketers saying?
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| "Undertone is willing to put its money where its mouth is, which is a point of differentiation in the network space. The Guarantee shows that Undertone knows how important brand protection is to my organization and to our clients. It not only adds a higher level of accountability, but also provides a sense of comfort with the methods utilized by Undertone to procure inventory that will ultimately showcase my client's brands." |
– John Nitti
SVP, Digital Director
Zenithmedia |
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| "Having an organization hang their hat on accountability is exactly what the industry needs. This offering sets Undertone apart from the pack, and encourages the industry to more effectively create enhanced value for advertisers." |
– Jennifer Kim
VP,
Integrated Strategy
Sigma Group |
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| "In this marketplace of hundreds of ad networks, it's challenging to see what makes one different from the other. Undertone does a great job of communicating their value by putting a stake in the ground and saying that their inventory is safe… and they guarantee it." |
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– Kazi Ahmed
Account Director
Media Contacts |
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Terms & Conditions
The Undertone Quality Guarantee provides assurance that Undertone Networks ("Undertone") will place your advertisements only with Undertone Qualified Publishers that satisfy rigorous selection criteria that take both quantitative and qualitative factors into account. Undertone specifically excludes run of network and run of exchange inventory, and inventory on sites that are based primarily upon social networking.* If an Advertiser demonstrates that its advertisements from an insertion order with Undertone appear on inappropriate sites that are not Undertone Qualified Publishers, then Undertone will provide a credit to Advertiser or return the full amount that the Advertiser has paid to Undertone under that insertion order, up to a maximum of $50,000. This guarantee will not be applicable to Advertisers that contract with Undertone for media buying from Publishers which are not Undertone Qualified Publishers. This guarantee only applies when a violation is reported in writing to Undertone with clear evidence detailing the violation and proof that the ad was delivered by Undertone and served on a non-UQP URL and such evidence of violation is independently confirmed by Undertone. All such evidence and proof must be delivered to Undertone within ten days of the occurrence and must be based on a guarantee expressly referenced in an insertion order signed by Undertone for the specific campaign in question. Due to variations in the technology and reporting parameters of current third party verification tools, alleged violations caused by nested iframes, misclassified parent/subsidiary publisher Websites, and improper Website content classifications discovered through use of such tools or services, do not qualify for the guarantee. Final determination of a valid claim under this guarantee is in the sole discretion of Undertone. Additionally, this guarantee applies only to ad placements controlled by Undertone. Undertone is not responsible for third party actions it cannot control, including but not limited to use of nested iframes and other similar third party uses of metadata. While Undertone does not expect to get a claim against this Guarantee, we want to be clear that the provision of a credit or the return of amounts paid under the applicable insertion order up to the maximum of $50,000 are the sole and exclusive remedies for any breach of the Undertone Quality Guarantee.
* Social Networking
Many premier publishers, including television broadcaster, newspaper and healthcare sites, incorporate social networking functionality into their Websites. These Publishers will continue to qualify as Undertone Qualified Publishers because they are not focused on social networking. Consequently, ads delivered on such areas of UQP sites do not constitute impermissible social networking content for purposes of this guarantee.
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