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Ad Networks + Ad Spending + Agencies + General

Expressions and Impressions

Recently at the IAB leadership summit where the theme of the event was people v. data, Wendy Clarke of Coca-Cola gave the 730 attendees an i...

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Uncategorized

Social Media in Five Short Bullet Points

Last week I participated in a panel at the OMMA Social conference in New York. In preparation to speak with industry colleagues about social...

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Business + General

Art and Science in Digital Ad Sales

Reading the industry news these days only serves to remind us how complicated and fragmented our ecosystem has become. I find myself deeply ...

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Agencies + Business

Busy Agency Lobbies Again!

Yesterday I visited two of New York’s largest media buying firms and was encouraged to see lots of sales reps filing in with their gifts a...

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Ad Networks + Business

AdX 2.0

This week Google announced the launch of its DoubleClick Ad Exchange (AdX 2.0) which allows advertisers and ad networks to real-time bid (or...

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