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General

FTC’s Revised Guidelines

The Federal Trade Commission recently unveiled a revised set of principles to guide self-regulation of behavioral targeting. The report liv...

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Ad Networks

Can Buying Blind Save Web Ads?

I have some additional thoughts to share about Abbey Klaassen’s article today:• Transparency does not equate quality nor does it solve t...

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Ad Networks + Ad Spending

Analyze pricing trend reports

Be careful when interpreting the pricing trend reports that some of the ad networks and other sources are publishing. Many of these reports...

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Ad Networks

Why a guarantee?

Because we want to further support what we have been saying in the marketplace for years. Advertisers should be able to leverage the benefi...

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Business

Google’s Next Frontier: Your Web Browser

After two years of development Google is launching their new Web browser to compete with Internet Explorer. Someone should build a website ...

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