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Creative

High Impact Ads: What’s the Branding Value?

High impact digital ad formats are well known for driving higher response rates than standard display ads, and that’s no surprise: high im...

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Industry

New Research: 5 Infographics for 2014

With the new year right around the corner, it’s time to look ahead: what’s in store for the digital industry in 2014? To find out, we p...

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Industry + Technology

New Research: Perceptions of Cross-Screen Advertising

“Cross-screen” has become a buzzword in the digital industry these days—but how often are cross-screen campaigns actually being deploy...

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Creative + Insights + Media

New Research: The IAB Rising Stars – Perceptions and Buying Intentions

The Interactive Advertising Bureau (IAB) unveiled the Rising Stars as the next big thing in high impact advertising in February 2011. But ho...

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Uncategorized

Undertone and the Super Bowl: A Thought Exercise

The most-watched television event in US history is right around the corner, and advertisers are lining up to pay up to $4MM for 30-second ad...

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