Posted by Andrew Rausa & filed under Industry, Technology.

Hyper-local targeting – the ability to deliver impressions to consumers based on their real-time or historical location information – offers advertisers the opportunity to better understand the context in which they are interacting with consumers. Understanding context allows advertisers to tailor content, increasing its appeal to the consumer and the likelihood of interaction. But this… Read More

Posted by Ran Cohen & filed under Industry, Technology.

It’s no secret that when it comes to digital advertising, programmatic buying is the way of the future. In the past five years we’ve witnessed the real-time bidding revolution: digital marketers, and direct response marketers specifically, flocked to programmatic as their preferred method of buying digital media impressions. And today, growing numbers of agencies are… Read More

Posted by Corey Ferengul & filed under Creative, Media, Technology.

Since taking on the CEO role of Undertone in May, I’ve been asked several times if the transition is a signal of change in strategy for the company.  Now that we have announced the acquisition of programmatic ad tech company Upfront Digital Media (formerly Legolas Media), I’m getting the same questions. Simply put, the answer… Read More

Posted by Sekou White & filed under Creative.

Earned media and social activity are more important than ever for brand advertisers—and up to 90% of brands are now using content marketing to message consumers about their brands.* So we’re happy to share that Undertone offers Content Sync: a solution that extends brand content across the Web and makes brands’ digital advertising investment work… Read More

Posted by Sekou White & filed under Industry, Technology.

By this point, the digital industry is familiar with the Media Rating Council (MRC)’s definition of viewability: an ad served with at least 50% of its pixels in the viewable portion of a browser for a minimum of one second. And since the MRC finally lifted its viewability advisory on March 31, the way has… Read More

Posted by Natalie Breitbach & filed under Insights.

Hispanics make up an increasingly large percentage of the US population, which means that smart marketers need to keep this demographic in mind. Learn more about Hispanics’ media consumption habits in these three new infographics:   Also available on Slideshare.      

Posted by Mark Costa & filed under Industry.

Fake online ad traffic: it’s the digital industry’s latest hot-button issue. (See coverage from Ad Age and the Wall Street Journal this week alone.) But while it’s only recently leapt onto the radar in a big way, illegitimate traffic has plagued our industry for a long time, and it’s something we’ve been focused on addressing… Read More

Posted by Natalie Breitbach & filed under Industry, Technology.

The Undertone team was thrilled to debut our mobile Future Proof Labs RV at SXSW Interactive last week! We welcomed nearly 300 clients and SXSW attendees to our activation, giving tours of the RV and enjoying discussions of how emerging technology will impact the way marketers will engage consumers.   Personalization and portability were the… Read More

Posted by Natalie Breitbach & filed under Technology.

Wearables. Digital kiosks. Out-of-home technology. Our options for accessing the digital world are evolving rapidly—and here at Undertone, we want to help prepare brands to reach consumers through tomorrow’s technology. That’s why our new venture Future Proof Labs is dedicated to exploring the intersection of wearable tech and digital advertising through prototyping and testing emerging… Read More

Posted by Sal Candela & filed under Industry, Mobile.

Today, the IAB announced the launch of the “Make Mobile Work” Initiative at their Annual Leadership Meeting, an initiative that aims to help the industry successfully adopt more mobile advertising. To kick off this program, Undertone has signed an open letter, alongside the IAB, Google, and other technology leaders and publishers, to help ignite a… Read More