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Digital advertising needs to put the user first

Eric Franchi speaks to the importance of focusing on user experience to drive true engagement and success in a rapidly changing industry.

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Industry + Uncategorized

4 best practices to move the needle on digital advertising

Depending on whose statistics you believe, the average American sees between 3,000 and 5,000 branding messages every single day. And yet, if...



Nothing Matters at CES 2017 Without the Smartphone

I can’t remember the last time I sat down at my desk and actually typed something on my laptop. These days, most of my work is done on my ...



How to Protect Your Brand From Landing on Bad Websites

Over the last several months, we were all schooled on the pervasiveness of fake news and the harm it can cause. With ads appearing on fake n...



The future is mobile video: How advertising must adapt or die

It’s well known that digital media audiences have increased their consumption of mobile video in recent years, but it might be more accura...


Digital advertising

Digital advertising needs to put the user first

Over the past two decades, a series of digital innovations have made it possible for advertisers to reach global audiences with unprecedente...


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