Expandable Teaser | BMW Certified Pre-Owned
The client wanted to entice consumers to learn about BMW’s Certified Pre-Owned Vehicle program. The initial teaser captures attention with one of BMW’s Certified Pre-Owned vehicles driving across content, and then collapses to provide non-intrusive extended brand exposure. Consumers are then empowered to expand the canvas to learn more. By incorporating a 30-second video and a CTA in the expanded canvas, the PIXL Studios team was able to successfully execute BMW’s vision and bring the campaign to life.
- Ad Format
- Expandable Teaser
- desktop + tablet + phone