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ad tech advertising Whitepaper

The Unforced Hybrid: An Intrinsic Motivator Worth Exploring

The pandemic has rocked everyone’s world, from the way we live, the way we socialize, to how we think about life itself. Many of us are still dealing with the horrors of lives lost, of which we can never truly recover. For most of us it has drastically changed the way we work, from the where to the how. And although it has been over three years now since the world shut down, the impact it has on our lives continues whether we are aware of it or not.

Read the full paper here:

The Unforced Hybrid: An Intrinsic Motivator Worth Exploring

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ad tech advertising marketer of the month privacy

Undertone Amplifies UNICEF USA’s Commitment to Consumer Data Privacy for its November Marketer of the Month Campaign

UNICEF USA relentlessly works to deliver essentials that offer every child an equitable chance in life, addressing problems such as access to health care, safe water and sanitation, nutrition, education, emergency relief and more. The humanitarian organization holds human rights at the forefront of its mission. Undertone had the honor of joining forces with UNICEF USA and its advertising agency, DELVE, to amplify its commitment to protecting consumer data while reaching new users and highlighting new campaigns.

UNICEF USA recognizes the right to privacy as fundamental, and through the recent collaboration, Undertone upheld the significance of this right by utilizing its cookieless, privacy-first SORTTM technology on two digital ad campaigns.

Campaign Specs

The campaigns, which ran over the course of three months, were: 1) Help Protect the Children of Ukraine and 2) “If You Have,” the new film by Academy Award-winning director Ben Proudfoot. Both achieved outstanding results, including a 97% lift in reveal visitation rate compared to third-party targeting and 75% lift in page grabber interactions versus contextual targeting for the campaign with Ukraine.

The campaigns ran across all of Undertone’s ad formats and devices; SORT was utilized on the display/video format creatives. Due to a 152% lift in intensity and 122% lift in activation, the Ukraine campaign more than doubled emotional norms to connect with consumers; results also included 91% donation intent and 76% unaided brand recall.

As a proprietary AI solution, SORT analyzes real-time, cookieless data signals to identify users with shared traits and classify them into a “Smart Group.” The data signals provide information on the user the moment they land on a page. People who share attributes respond similarly to advertisements, allowing Undertone to predict performance and optimize the campaign.

Client testimonial

 “Over the past year we’ve made a strong push toward finding the newest and most innovative solutions when it comes to advertising. SORT, paired with its unique creative formats, was extremely effective at reaching our campaign goals and allows us to feel confident that we won’t have to sacrifice performance in order to reach key audiences without cookies in the future.” – Shelley Diamond, Chief Marketing Officer at UNICEF USA.

Looking Forward

The support of important causes, such as helping children in need, is a core component to Undertone’s social responsibility, and our organization stands firm in our beliefs that data privacy and transparency should be considered rights to consumers globally. We’re looking forward to continuing our partnership with UNICEF USA and DELVE as we head into the new year to provide thorough data privacy for consumers and our clients’ upcoming campaigns.

To learn more about Undertone’s work with UNICEF USA, please contact tellmemore@undertone.com and see both Case Studies here. To learn more about UNICEF USA, visit https://www.unicefusa.org/wewontstop

 

 

 

Categories
ad tech advertising attention

Break the Advertising Tsunami with Undertone’s First-to-Market “Attention Trace” Metric to Win the Battle for Consumer Focus

Our brains can’t keep up.

The average consumer is being overwhelmed by 6,000 to 10,000 advertisements daily. What makes this tsunami all the more exhausting is that only about a quarter of those messages will be relevant.

What’s even more distressing to advertisers is that of the “relevance universe,” less than a hundred ads hit their consciousness.

From 10,000 to a hundred is a one percent chance of breaking through. Adtech should really be called “casino tech.” So, it’s no wonder communication experts have dubbed the current environment as the “attention economy” – where the battle to capture our focus is relentless. And getting more intense.

Has the industry been keeping up by advancing its attention tool kit? Not so much. “Impact metrics” – is a discipline that has not kept up even as the number of advertisements we see every day have nearly doubled. Undertone is changing that, and dramatically so, by adding a broader set of sensory metrics to the decades-old eye-tracking methodology with its new “Attention Trace” metric in collaboration with System1, a global marketing research and effectiveness company. The metric better measures the way messages smack onto the windshield of perception in the busy and overwhelming ad environment.

Unlike simple and traditional eye-tracking methods, “Attention Trace” captures two key elements of attention: sight AND sound. This human-centered approach complements machine-captured performance data of engagement by adding additional detail and meaning. It also uses second-by-second mapping as consumers engage with creatives. Brands can use the metric to validate that their creatives are attention-getting and optimize campaigns to emphasize attention-getting moments and eliminate unnecessary communication elements.

But what are those moments that grab attention?

To capture people’s attention, ads need to deliver something for viewers. In a recent study conducted by Lucid for Undertone, 86% of consumers said they are open to the idea that an online, mobile, or video ad can be a “Good Ad”. And while 85% of consumers said they are often able to focus while they browse online, use apps or watch videos, they pay most attention to ads that give them new ideas, are unique or make them feel happy. The survey also showed that mobile phones continue to be the most engaging medium, with one third of Gen Z and Millennials preferring ads on mobile apps and web.

Several clients across varying verticals had “first-looks” at the metric ahead of its official release in Q4 2022. Undertone looks forward to deploying its new offering for the remainder of the year and into 2023 as brands demand actionable insights to drive campaign optimization and deliver outcomes. The metric enhances Undertone’s existing System1 study for its high-impact campaigns and can also be used as a standalone.

To learn more about Undertone’s “Attention Trace” metric, please contact tellmemore@undertone.com.

* The survey was conducted online by global research firm, Lucid, between August 19, 2022, and August 23, 2022. 1,000 participants were surveyed ranging from age 18 to 70 across the U.S., with distribution matched to the general population by gender and age.  

 

Categories
ad tech advertising data Digital advertising High Impact marketing Retail

Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

September 7th, 2022, NEW YORK – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.

Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS).

“Ben’s contributions to innovative product design are driving up to 19x returns for retail advertisers. His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertone’s Retail & CPG Commerce division,” said Dan Aks, President of Undertone. “Ben has a deep understanding of how more relevant, dynamic content, messaging and offers drive the outcomes that matter most to advertisers while yielding unique and actionable insights. He will be a tremendous asset to our growing team.”

“Undertone has a great reputation and name recognition in market,” said Flaccus. “I’m excited to build on this foundation with a new suite of retail and CPG solutions.  We can now combine Undertone’s High Impact, cross-channel ad formats with best practices around personalized and localized content, dynamic messaging and real-time offer curation and distribution. The result is more relevant, full-funnel ad experiences that deliver consistent performance against omni-channel sales goals and drive ROI.”

Among Undertone’s core competencies is its ability to create engaging, interactive, and high impact advertising experiences across display and video and combine those experiences with a set of best practices around personalization, localization, and integration of real time offer content to drive omnichannel outcomes that retail and CPG partners look for. Undertone leverages proprietary data to inform not just who they talk to but also what they say to the consumer to deliver relevant offers across all channels, including CTV that users will engage with and see.

“Ben has been a tremendous asset to the Undertone team since joining as a consultant two years ago, helping to innovate and develop cross-channel retail and CPG solutions for our clients” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team as we continue to grow this division and provide solutions that bring real value and ROAS to our clients.”

Find more information on Undertone’s Retail & CPG Commerce Division email: retailmarketing@undertone.com

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

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ad tech advertising Brand Advertising case study cookieless Creative Digital advertising High Impact marketer of the month privacy tourism travel

Explore Georgia Delivers a Unique and Creative Experience with New Privacy-First Targeting Solution to Increase Travel to the State

NEW YORK – August 10, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Explore Georgia, the tourism division of the Georgia Department of Economic Development (GDEcD), as its August Marketer of the Month case study. The campaign, which used SORT™, Undertone’s privacy-first, cookieless targeting solution, highlights Georgia’s outdoor and family-friendly attractions. The technology helped drive a 71% lift in bottom adhesion CTR, compared to contextual targeting.

Explore Georgia’s goals include reaching a national audience to increase awareness of Georgia’s travel offerings beyond the regional level, build stronger perceptions and considerations of Georgia as a travel destination, and reach new and untapped audiences through cookieless targeting. To prioritize consumer privacy and prepare for the deprecation of cookies, Explore Georgia utilized SORT, Undertone’s proprietary and full privacy-compliant cookieless targeting solution. The campaign also implemented high impact creative to allow users to explore different aspects of Georgia and designed ad units to increase consideration of traveling to the state.

SORT’s technology outperformed other targeting tactics across all KPI’s and ad formats. The campaign has driven a 41% lift in page grabber clickthrough rates (CTR) verse third-party cookies, 51% lift in page grabber CTR verse contextual, 11% lift in bottom adhesion CTR verse third-party cookies, and a 71% lift in bottom adhesion CTR verse contextual.

“As Georgia emerged from the pandemic, our strategy was to welcome and invite travelers to explore all our state has to offer, from mountains to beaches and big cities to small towns. Our goal was to strengthen Georgia’s position as a must-visit destination on the national level, setting our sights beyond the regional level,” said Mark Jaronski, Deputy Commissioner for Tourism at GDEcD. “The experience Undertone was able to provide allowed us to develop an innovative targeting solution matching the evolving cookie landscape, as well as to work with our partners to design and execute eye-catching creative that informed travelers of the unique and diverse experiences that can only be found in our state, ultimately inspiring travel to and within Georgia.”

Georgia is a state with immense natural beauty and outdoor appeal, including a mix of diverse activities and attractions for all travelers. The campaign invited people who were planning future trips and positioned the state as welcoming and ready for adventure seekers.

“Georgia is a top leisure travel destination in the U.S. and our campaign with Explore Georgia captured travelers’ attention and increased consideration by letting them explore the state through an immersive and engaging creative experience.” said Dan Aks, president at Undertone. “It is more important than ever before for travel brands to help their states stand-out from the rest and the best way to do that is through High Impact advertisements. The campaigns success showcases SORT’s ability to help reach more travel intenders, while still protecting user privacy. We are very pleased with the results and look forward to implementing SORT across more campaigns, especially within our travel division.”

Undertone was also a sponsor for the 2022 Georgia Governor’s Tourism Conference, presented by Explore Georgia, which took place in Athens August 1-3. It is the premier annual event for the state’s tourism and hospitality industry, with the goal of inspiring excellence and elevating Georgia’s tourism marketing efforts.

Find more information on Undertone’s Marketer of the Month case study with Explore Georgia here.

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Explore Georgia
Explore Georgia, the tourism division of the Georgia Department of Economic Development, is the state’s official destination marketing organization. Through its home office in Atlanta, nine visitor information centers, and a network of representatives across the globe, Explore Georgia inspires travel to and within the state through marketing programs developed and executed in partnership with the state’s travel industry. Despite COVID-19’s impact on the travel industry, Georgia’s tourism industry drove $53.7 billion in total economic impact and supported more than 410,000 jobs in 2020. Learn more at ExploreGeorgia.org.

 

 

 

Categories
ad tech advertising Brand Advertising cookieless marketing privacy

A Modern Marketer’s Guide to Sweeter Success, Without Cookies

Whether cookies are here to stay or meet their fate in 2024, one thing is for sure… consumers want privacy! So, what is holding brand marketers back from making the shift to privacy-safe targeting alternatives? How can advertisers give consumers what they deserve, while also increasing campaign performance? Find out in Undertone’s latest paper: A Modern Marketer’s Guide to Sweeter Success, Without Cookies. A Modern Marketing Guide to Sweeter Success, Without Cookies

Categories
ad tech advertising Brand Advertising Content Digital advertising High Impact

Regions Bank returns as sponsor for 85th year of AP Top 25 football poll

 

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and  published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

About AP

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $153 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.  Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Undertone

Undertone, a Perion company (NASDAQ:PERI), creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social to drive unmatched brand lift and audience engagement on virtually every screen and every device. Their award-winning creative team utilizes the company’s 20 years of experience and billions of impressions worth of data to intelligently craft campaigns that drive full-funnel KPIs, while making meaningful connections with the 200MM+ unique users they reach every month. Undertone brings the art and science of advertising together to construct campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com and perion.com to learn more.

 

Categories
ad tech advertising

New Survey Reveals that Consumers Want Digital Ads to Carry a “Privacy Guaranteed” Seal

Through a third-party online market research survey with 1,000 respondents, Perion highlights consumer sentiment around favoritism for a brand protecting their privacy and guaranteeing it in real-time.

TEL AVIV & NEW YORK–(BUSINESS WIRE)–Perion Network Ltd. (Nasdaq: PERI), a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – today released insights from its survey fielded by Lucid regarding consumer reactions to new technology that alerts them of their privacy-invading ads.

The responses are from 1000 participants ranging from age 18 to 70 across the United States, matched to the general population by gender and age. The survey conducted by Lucid identified how consumers feel when an advertisement is following them, and if they would favor a brand that visibly protects their privacy with a seal of protection on the advertisement. Based on the results, consumers prefer to have the ability to avoid advertisements that are tracking them and engage with those that do not.

Key Findings

  • 74% of respondents would like advertisements to have a clearly visible seal guaranteeing that the brand is not tracking.
  • 87% of respondents said they have noticed when an advertisement follows them around. Of those, 46% find it suspicious, 41% think it is creepy and 40% are annoyed by it.
  • 83% of people are unhappy that they do not know if a brand is tracking them.
  • 53% of consumers favor brands that protect their privacy.

Recognizing the reality of privacy regulations and guidelines and consumer sentiment, Perion’s data scientists developed a proprietary AI technology – SORT™, or Smart Optimization of Responsive Traits. The platform pulls signals across all advertising channels and optimizes traffic at scale, yielding superior engagement metrics and KPIs while protecting consumer privacy.

“Consumers are increasingly aware of the intrusion of targeted ads, and how their privacy is being compromised” said Doron Gerstel, CEO of Perion. “Currently, consumers have no ability to know in advance if they are being targeted. Our survey demonstrated that people truly want this capability. At the same time, brands are under massive pressure to achieve performance goals. Perion’s SORT technology is designed to enable both.”

SORT is being initially offered by Undertone, a Perion company and the leader in data-driven, Intelligent High Impact campaigns. Advertisers have the ability to display a SORT Signal or visible seal to highlight to consumers that they are protecting their privacy. Perion requested Neutronian, a pioneer of independent data quality certification, to review its solution and was awarded with Neutronian’s Cookieless Certification. SORT is also validated across campaigns including Colorado Tourism and Owl Labs.

Perion hired Lucid to conduct the survey on their behalf. Lucid is a programmatic research technology platform that provides access to first-party survey data in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences and find the answers they need – fast. Founded in 2010, Lucid is headquartered in New Orleans, LA with offices throughout North America, EMEA, and APAC.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will”, “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2020 filed with the SEC on March 25, 2021. Perion does not assume any obligation to update these forward-looking statements.

Categories
ad tech advertising Retail

Undertone Launches its ‘Shoppable High Impact’ Technology Solution, Enabling Consumers To Add Products To Retailers’ Carts From Directly Within Ads

 

In partnership with SmartCommerce, the Click2Cart®-enabled capability allows shoppers to utilize a single click-to-cart function, providing advertisers with consistently updated data on consumer purchases.

“The activation process was simple, and we love how easy it is for users to shop our products from directly within the ad,” reports Centro

 

NEW YORKAug. 24, 2021 /PRNewswire/ — Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative in partnership with SmartCommerce, Shoppable High Impact. The innovative technology solution allows shoppers to add products directly to a retailer’s cart with just one click on all of Undertone’s ad formats, including Interactive CTV.

Undertone combined its Intelligent High Impact formats with SmartCommerce’s digital carting technology to allow consumers to shop from Undertone’s ad units. By leveraging the Click2Cart® functionality, users are able to add products to their cart with one click on an ad. For brands that want to give their consumers more choice, shoppers have the option of choosing their preferred retailer and product from within the ad. Undertone’s award-winning in-house creative division custom designs each creative experience so that it is entirely unique.

“We recognize the importance of making the online shopping experience more seamless for consumers and more effective for brands,” said Dan Aks, president at Undertone. “Our Shoppable High Impact is the future of digital shopping. It includes a simple activation process for users to shop directly within an ad, giving a choice of retailers and products. In just one experience, we saw a carting rate of almost 3% and more than 27,000 products added to carts. With this functionality, we are creating a unique and optimal shopping experience not only for consumers, but also for brands.”

The technology behind Shoppable High Impact helps brands drive purchases by connecting ad experiences directly to add-to-cart functionality. This gives brands the ability to obtain and optimize data that is always being updated, creating a more personalized shopping experience. Further, SmartCommerce will automatically detect a retailer stock status in real time and provide the closest alternative if an item is out of stock, preventing the user from searching elsewhere.

“Undertone’s shoppable formats were perfect for helping us drive purchases at Target. The high impact experiences were large enough to showcase multiple product SKUs, while the single-click-to-cart functionality allowed people to add a product to their cart with only one click,” said Jane Frye, director of client and media services at Centro. “The activation process was simple, and we love how easy it is for users to shop our products from directly within the ad. Can’t wait to run another campaign soon!”

“Undertone’s Intelligent High Impact units put the right message on the right screen for the right consumer at the right time to drive performance – not just awareness.  We are thrilled to be aligned with such an innovative and smart partner, particularly as consumer habits are so rapidly evolving,” noted Jennifer Silverberg, SmartCommerce CEO.

For more information on Undertone’s Shoppable High Impact, visit https://www.undertone.com/solutions/data-tech-measurement/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About SmartCommerce
Click2Cart® is a trademark of SmartCommerce, the provider of Click2Cart services. SmartCommerce is an AI-based data platform that acquires and optimizes real-time retailer product data to power frictionless eCommerce volume for CPG manufacturers and their retailer partners. Optimized for the way consumers actually discover and choose CPG products online, SmartCommerce’s core Click2Cart solutions have helped consumers cart over $1Billion of products from brand websites, ads, social media posts and more in the last 12 months. To learn more about the SmartCommerce Click2Cart technology, please visit: https://www.smartcommerce.co/ 

About Perion
Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

SOURCE Undertone

Categories
ad tech advertising Branding Creative ctv Uncategorized

Undertone Launches its High Impact CTV Suite; Innovative Technology Solution Proven to Create Dramatically Improved Consumer Engagement

New product suite dramatically expands Undertone’s comprehensive multiscreen solution, enabling advertisers to reach new levels of interaction and intimacy that facilitate deeper brand/consumer connections

“With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable!” reports DraftKings

 

NEW YORKJuly 27, 2021 /PRNewswire/ — Undertone, a Perion Technology Ltd. company (NASDAQ: PERI), the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative, the High Impact CTV Suite. Heralding a new level of innovation and maturity for CTV, the innovative technology was developed by Perion’s industry-leading R&D team. It serves as a catalyst for new levels of engaged and memorable connections between brands and consumers across all screens – a critical, yet challenging task in today’s crowded video ad space that spans TV, desktop, mobile, and other connected devices.

Undertone’s High Impact CTV Suite complements the company’s existing video and display offerings, enabling a comprehensive multiscreen solution that is required for advertisers amidst a fragmented video landscape. The new product suite is driven by technology that extends the capabilities of conventional CTV by making high-impact advertising a more central part of the media consumption experience.

The technology-powered solution includes key Undertone offerings: Live CTV, Branded CTV, and Interactive CTV. Undertone’s Live CTV integrates ads alongside the content, rather than running them during ignorable ad breaks, allowing brands’ key messages to have the stature that derives from appearing alongside live broadcasts of sports, Esports or music content.

The technology behind Undertone’s Interactive CTV allows viewers to directly interact with video ads, using their remote controls to explore brand content and bring up expanded canvases with additional videos. Further, the ads can include QR codes for viewers to engage with on their mobile devices. Finally, Undertone’s Branded CTV grabs viewers’ attention with custom, eye-catching graphics and animations – for example, a car that appears to be driving across the screen.

“Undertone recognizes the challenges brought on by the current disjointed video ad space, and has invested time and resources to develop a full, all-encompassing multiscreen solution, which now proudly includes CTV,” said Dan Aks, president at Undertone. “Our High Impact CTV Suite is integrated end-to-end, which means it amplifies personalization and interactivity. Brands are truly excited by their ability to now have consumers engage with them in new ways, whether it’s with their remotes, through QR codes, or via content integration. With this product suite, we’re truly putting brands directly into the hands of their consumers.”

Undertone’s award-winning in-house creative division custom designs each creative experience so that it is entirely unique and, most importantly, memorable.

“We make significant investments in sports on linear TV, but were looking for something new and exciting, and this was definitely it,” said Olivia Sutherland, Senior TV Growth Marketing Associate, at DraftKings. “With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable! We loved that we could feature our CTV spots, coupled with the addition of custom backgrounds that showcase our logo and key messaging. It was a no-brainer.”

For more information on Undertone’s High Impact CTV Suite, visit https://www.undertone.com/solutions/video-ctv/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.