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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + General

New Year, New Opportunities

We all know that the holiday season is the busiest time of the year for online retailers. While there are numerous stats and studies release...

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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + General

Quality is in the Air

The unfortunate truth of the matter is that right now, there are still no definitive rules or definitions around quality in the digital ecos...

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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + General + Industry Consolidation + Mobile Marketing + Social Networking + Video

How Buzz Marketing Can Go Horribly Wrong

No one can fault ConAgra Foods for its attempt at some good buzz marketing. But this particular example went horribly wrong when they neglec...

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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + FTC + General + Industry Consolidation + Mobile Marketing + Social Networking + Video

In the Wake of Irene, Does a Lesson in Digital Advertising Surface?

This week begins in recovery mode for the East Coast. After ripping through the Eastern seaboard, Irene has left quite a mess for many to cl...

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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + General + Industry Consolidation

Focus on Dynamic Ad Creative Continues to Grow

In late June Undertone announced the official release of in-house dynamic targeting and creative solutions. Not long after, Ad Exchanger bro...

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