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Insights

Beyond December 25: Why Retailers Need to Focus on Post-Holiday Shopping

While the holiday shopping season is top-of-mind for everyone, smart retailers are thinking a little further ahead and taking post-holiday t...

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Insights

Infographics: The Hispanic Market

Hispanics make up an increasingly large percentage of the US population, which means that smart marketers need to keep this demographic in m...

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Industry + Insights

State of Mobile: 5 Themes

Undertone recently hosted a Mobile Roundtable dinner which brought together some of our key agency partners to discuss what’s happening in...

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Insights

Bridging the Gap Between TV and Digital Video: Possible, But Not Perfect

Nielsen Online Campaign Ratings (OCR) and comScore’s validated Campaign Essentials™ (vCE) are two campaign measurement tools that have g...

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Creative + Insights + Media

New Research: The IAB Rising Stars – Perceptions and Buying Intentions

The Interactive Advertising Bureau (IAB) unveiled the Rising Stars as the next big thing in high impact advertising in February 2011. But ho...

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