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Creative + Media + Technology

A Strategy Change for Undertone?

Since taking on the CEO role of Undertone in May, I’ve been asked several times if the transition is a signal of change in strategy for th...

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Media + Technology

Will Digital Kill the TV Spot?

On October 7, I participated in a "Will Digital Kill the TV Spot?" panel at the National Press Club. It turned out to be a great conversatio...

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Creative + Media

Developing a Standout Holiday Campaign

On September 25, we hosted a webcast focused on helping retail advertisers with their 2013 holiday campaign planning. If you missed the live...

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Creative + Culture + Media + Technology

Why I Joined Undertone

Four weeks into my tenure, I was asked by the team here if I would write up a post outlining “Why I joined Undertone” for this blog. A ...

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Creative + cross-screen + Industry + Media

Cross-Screen Advertising: Challenges and Opportunities for Brands

Undertone and Forrester recently co-hosted a "Cross-Screen Advertising: Challenges and Opportunities for Brands" panel in Chicago. It was an...

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