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advertising + brand + online + pledge + transparency + truth + Undertone + Video

The Truth in Video Pledge

In digital video there is often a significant difference between the ads brands think they are buying and the ads that are actually being de...

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advertising + benchmarks + brand + Digiday + equity + lift + network + online + purchase intent + Undertone + Vizu

A Good Year for Brands with Undertone

It’s no secret: Brand dollars are moving online faster than ever. 64 percent of marketers say they plan to increase their online brand adv...

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advertising + brand + data + digital + frequency + Nielsen + online + panel + reach + targeting + TV + Undertone

The Game Changer: Nielsen Strengthens Cross-Platform Advertising Opportunities

Earlier this week, Nielsen stopped by our offices to officially introduce its latest targeting solution to our team.  As one of the six par...

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college graduate + Digital advertising + global internship conference + internship + opportunity + summer intern + Undertone

The Ever Evolving Internship

The other week a few members of Undertone’s HR team headed to Berkeley, CA to attend and present at the Global Internship Conference. And ...

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ad revenue + ad tech + HomeAway + IAB + inventory + marketplace + partnerships + Undertone

Revealed: One Publisher’s Success in Maximizing Ad Revenue

Yesterday the IAB put on yet another great event (IAB Ad Tech Marketplace) here in NYC, packed with insightful content and presentations. T...

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