These are our flagship ad formats and are designed to drive unparalleled awareness and engagement. Our high impact formats —which include ScreenShift®, PageGrabber®, PageSkin™ and all six IAB Rising Stars—give you all the impact of custom publisher buys, but can be easily scaled across our portfolio of top-tier publishers and across desktops, smartphones, and tablets.


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Creative Type ScreenShift
Best Used For Awareness, Consideration, Engagement
Ad Language HTML5
Functionality Single creative execution delivered consistently across devices that can incorporate rich functionality including Twitter and Instagram feeds and social overlays
Size PC &Tablet: Open: Full browser width x 500px Closed: Full browser width x 90px ; Smartphone (mobile Web): Open: Full Screen (no scrolling) Closed: Full browser width x 50px

ScreenShift®

The industry’s first cross-screen high impact format built using responsive design, ScreenShift is a highly visible and engaging full-width pushdown format that works seamlessly across smartphone, tablet and desktop Web environments.


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Creative Type PageGrabber
Best Used For Awareness (100% SOV, CTR, Larger Creative Canvas), Consideration (Engagement, Video Views)
Ad Language Flash 9 or higher
Functionality Video, store locator, social sharing, feeds, gaming
Size 2000×1050/Full Browser Window

PageGrabber®

PageGrabber enables you to playfully interact with site content before delivering a highly immersive, full-page advertising experience that can include interactive elements such as videos or games.



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Creative Type PageSkin
Best Used For Awareness (Imps Delivered, 100% SOV, Message Association, CTR)
Ad Language JPG, Companion Banners Flash 6,7,8,9
Functionality Static image skins page, companion banners can be rich media or have video
Size 1600×1200 with companion banners 300×250, 728×90, 160×600

PageSkin™

PageSkin surrounds users with your brand message by taking over the borders
surrounding page content.


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Creative Type Billboard
Best Used For Awareness (Imps Delivered), Consideration (Engagement, dwell time, average dwell time 52.5 seconds)
Ad Language Flash 6,7,8,9
Functionality Video, store locator, social sharing, feeds, etc
Size 970×250

Billboard

This 970×250 interactive masthead demands attention. Billboard is a powerful format
for delivering video and other rich media functionality, and delivers the highest dwell
rate of all the Rising Stars.


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Creative Type Filmstrip
Best Used For Awareness (Imps Delivered), Consideration (Engagement, average engagement time 17.17 seconds)
Ad Language Flash 6,7,8,9
Functionality Video, store locator, social sharing, sequencing, etc
Size 300×600, expands to 300×3000

Filmstrip

Filmstrip enables you to run 300×3000 creative within a standard 300×600 unit. Your
creative is split into five segments that users can bring into view and interact with by
scrolling, clicking, hovering or touching.


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Creative Type Portrait
Best Used For Awareness (Imps Delivered), Consideration (Engagement, dwell rate and time, average dwell time 45.9 seconds), showcasing a variety of assets
Ad Language Flash 9 or higher
Functionality Product Gallery, videos, store locator, social sharing, feeds, etc
Size 300×1050, expands up to 580×460 depending on module

Portrait

With its three app functionality, this 300×1050 format is like three ads in one. Use the
top app to showcase your brand message, use the middle to run video and use the
bottom to offer brochures to download.


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Creative Type Pushdown
Best Used For Awareness (CTR, highest CTR among all the rising stars)
Ad Language Flash 9 or higher
Functionality Video, store locator, social sharing, feeds, etc
Size 970×90, expands to 970×415

Pushdown

Pushdown starts out with a 970×90 teaser at the top of the page, which pushes down to
reveal a large 970×415 canvas – ample space to run video, photo carousels, and other
interactive content.


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Creative Type Sidekick
Best Used For Awareness (CTR), Consideration (Engagement, dwell time, average dwell time 63.73 seconds), brands concered about user experience
Ad Language Flash 9 or higher
Functionality Video, store locator, social sharing, feeds, gaming etc.
Size 300×250, 300×600, expands to 970×550

Sidekick

Sidekick takes a 300×250 unit, which on interaction pushes the entire page content to
the side to reveal an 850×700 creative canvas perfect for delivering your brand message.


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Creative Type Slider
Best Used For Awareness (Stays at the bottom of the page while user scrolls), Consideration (Engagement, dwell time, average dwell time 39.53 seconds), brands concered about user experience
Ad Language Flash 9 or higher
Functionality Video, store locator, social sharing, feeds, gaming etc.
Size 970×90, expands to 970×550

Slider

Slider starts out with a 950×90 teaser that is anchored to the bottom of the browser
window in front of page content. When the user interacts, the format slides open to
reveal a large 950×550 creative canvas.


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Creative Type Full-page
Best Used For Awareness (100% SOV, CTR)
Ad Language Flash 6,7,8,9
Functionality Interstitial, Video (15s)
Size 700×500

Full-page

Undertone’s full-page ad offers a commanding, uncluttered placement with proven
visibility and engagement.

Homepage Channel

A prominent homepage-only above-the-fold placement that maximizes visibility across
our portfolio of top-tier publishers.

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Creative Type Filmstrip (Mobile)
Best Used For Awareness, Consideration, Intent
Ad Language HTML5
Functionality Video, audio, image galleries, interactive demos, Social via FB, Twitter, Pinterest, Dynamic content, gaming features
Size Tablet: Collapsed: N/A Expanded:300×600 ; Smartphone: Collapsed: 320×50 or 480×50 (landscape) Expanded:320×416 or 480×240 (landscape)

Filmstrip (Mobile)

This multi-panel unit offers sight, sound, motion, and rich interactivity on a full-screen canvas. Incorporate up to five panels of creative that users can bring into view and interact with by scrolling and tapping.

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Creative Type Pull (Mobile)
Best Used For Engagement
Ad Language HTML5
Functionality Swipe/tap/spin, video, audio, image galleries, interactive demos, Social via FB, Twitter, Pinterest, Dynamic content, gaming features
Size Tablet: Collapsed: 768×50 or 1024×50 (landscape) Expanded: 768×900 or 1024×644 (landscape) ; Smartphone: Collapsed: 320×50 or 480×50 (landscape) Expanded: 320×416 or 480×240 (landscape)

Pull (Mobile)

Launching from a banner that’s sticky to the top of the page, this unit vertically pulls a can’t-miss full-screen ad experience onto the screen. The large real estate offers plenty of room for an interactive experience that takes advantage of native device capabilities.

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Creative Type Adhesion Banner (Mobile)
Best Used For Clicks, Engagement
Ad Language HTML5
Functionality Swipe/tap/spin, video, audio, image galleries, interactive demos, Social via FB, Twitter, Pinterest, Dynamic content, gaming features
Size Tablet: 768×50 or 1024×50 (landscape) Expanded: 768×900 or 1024×644 (landscape – supported as a standard banner or expandable) ; Smartphone: Collapsed: 320×50 Expanded: 320×416 (supported as a standard banner or expandable)

Adhesion Banner (Mobile)

This banner dynamically locks to a designated area at the edge of the screen, offering a persistent yet unobtrusive canvas for your brand message that remains in place as users interact with the device and page content. Adhesion Banner can also expand to a full-screen experience with robust rich media features.

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Creative Type Full Page Flex (Mobile)
Best Used For Awareness, Engagement
Ad Language HTML5
Functionality Swipe/tap/spin, video, audio, image galleries, interactive demos, Social via FB, Twitter, Pinterest, Dynamic content, gaming features
Size Tablet: Collapsed: N/A Expanded: 768×900 or 1024×644 (landscape) ; Smartphone: Collapsed: N/A Expanded: 320×416 or 480×240 (landscape)

Full Page Flex (Mobile)

This eye-catching format offers an interactive, full-screen experience that accommodates both portrait and landscape device orientation, ensuring an optimal experience that best uses available real estate.

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Creative Type Slider (Mobile)
Best Used For Engagement
Ad Language HTML5
Functionality Swipe/tap/spin, video, audio, image galleries, interactive demos, Social via FB, Twitter, Pinterest, Dynamic content, gaming features
Size Tablet: Collapsed: 768×50 or 1024×50 (landscape) Expanded: 768×900 or 1024×644 (landscape) ; Smartphone: Collapsed: 320×50 or 480×50 (landscape) Expanded: 320×416 or 480×240 (landscape)

Slider (Mobile)

Starting with a teaser banner that’s sticky to the top of the page, this unit expands to a full-screen canvas with the slide of a finger. When users are done interacting with the ad, which can include multiple panels, a quick touch can collapse the full-screen unit back to the banner.


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Creative Type Tablet Tap to Full Page
Ad Language HTML5
Size Collapsed: In-Page 300×250, 728×90 and 160×600; Expanded: 768×900 (Portrait), 1024×644 (Landscape), 768×644 (Universal)
Functionality Standard in-page, tap-to-expand to full screen
Best Used For Brand Awareness, User Engagement

Tablet Tap to Full Page

A full-page creative canvas that provides plenty of room for animated rich media features such as video or image galleries and interactive product demos.