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Business

A look back at the iMedia Summit

Another year ends with a bang in sunny La Quinta, CA. Attending my first iMedia Summit from the "dark side" was an experience. It was great...

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Ad Networks + Agencies + Business

Study: Cluttered websites benefit no one

According to a recent study, websites cluttered with ads prove to be less effective for their clients than sites that have a clean layout an...

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General

What’s in a click?

I just finished reading comScore’s latest paper ‘How Online Advertising Works: Whither the Click?’ which questions the relevancy of us...

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Ad Networks

Why a guarantee?

Because we want to further support what we have been saying in the marketplace for years. Advertisers should be able to leverage the benefi...

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Business

G.M. reaches consumers directly

As part of its historic effort to lobby support in its favor for government assistance, General Motors launched a microsite: http://gmfactsa...

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