Is Your Content Working Its Hardest For You?

| Creative

Earned media and social activity are more important than ever for brand advertisers—and up to 90% of brands are now using content marketing to message consumers about their brands.* So we’re happy to share that Undertone offers Content Sync: a solution that extends brand content across the Web and makes brands’ digital advertising investment work harder and smarter by distributing contextually relevant content with speed and scale.

Our goal is to help brands unlock the power of their content:

  • enhance existing content distribution strategy
  • tailor creative more directly to the intended audience
  • align more closely with a trend or current events

Content Sync allows advertisers to message consumers with brand-related content, at scale, using dynamic feeds that integrate data in real-time. Advertisers can extend their own content (such as video and social feeds), or leverage Undertone’s content partners to supplement with licensed, high-quality third-party content that’s relevant for their customers. Content Sync is available for display, half-page, and IAB Rising Stars formats, with a variety of targeting options including demo, channel, geo, and day part.

Brands who aren’t leveraging the power of content are missing a major opportunity in their digital advertising strategy. Ask yourself: is your content working its hardest for you? And could your marketing strategy be enhanced with additional content?

*Forbes: http://www.forbes.com/sites/benjaminboxer/2014/01/08/will-the-content-marketing-trends-continue-it-depends-on-proving-your-roi/

Sekou White

As member of Undertone’s Product marketing team, Sekou is responsible for crafting product messaging and positioning, developing go-to-market strategy for new products as well as developing innovative marketing programs that will help drive market awareness and demand. He has a diverse marketing background with over 13 years of experience in the technology, entertainment and media industries. Sekou holds an MBA from NYU’s Stern School of Business and a Bachelor of Arts in Economics from Boston University.

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