How I Use Twitter

| Social Networking

Most people who know me know that I am a big fan of Twitter. I use it for both social and professional reasons and find it very valuable, despite the fact that nearly half of Twitter’s messages are apparently “babble.”

While I might send a Tweet here and there about “what I am doing” (Twitter’s tagline and call to action), I mainly use it to connect with and interact with other online media professionals. I’ve “met” and conversed with individuals as diverse as a senior marketing manager at a nationally recognized beverage company, manager of online marketing at a Las Vegas hotel, and some of the sharpest agency folks imaginable. The most interesting fact? I’ve met very few of them. Yet I know if I’m ever in their town, or vice-versa, they would be the first person I’d call for a lunch or coffee.

I also find it valuable as a tool to communicate about many things Undertone such as blog posts or open positions. Bit.ly data combined with our site analytics shows us that Twitter sends substantial, incremental traffic to these links and posts.

Finally, I get great value out of Twitter as a news and information source. I don’t use RSS, Google Reader, or anything like that anymore. If you follow enough of the right people/services, you will generally hear about things first (if that’s important to you) and discover insightful articles/posts that you might not have otherwise seen – particularly in online advertising, which has more people tweeting than practically any other industry outside of PR. And if you do find an article like that, it’s common courtesy to re-tweet it so others in your network can see it as well. If you do that enough times, you’ll find yourself becoming a contributor/influencer, which is a nice thing to be in today’s connected world.

Eric Franchi

Eric Franchi is co-founder of Undertone and serves as senior vice president of business development, leading the company’s relationships with its most important partners. A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.

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