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Industry + Technology

Ensuring Location Data Accuracy

Hyper-local targeting – the ability to deliver impressions to consumers based on their real-time or historical location information – of...

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Industry

What Advertisers, Agencies, and Publishers should know about „Enhanced Notice”

Earlier this year the Better Business Bureau (BBB) released a compliance warning noting that a significant number of website operators are n...

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Industry

Doing Well By Doing Good

The third-party ecosystem faces a unique challenge:  we have to shape consumer perception of our industry while having very little direct i...

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