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advertising + brand + online + pledge + transparency + truth + Undertone + Video

The Truth in Video Pledge

In digital video there is often a significant difference between the ads brands think they are buying and the ads that are actually being de...

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advertising + benchmarks + brand + Digiday + equity + lift + network + online + purchase intent + Undertone + Vizu

A Good Year for Brands with Undertone

It’s no secret: Brand dollars are moving online faster than ever. 64 percent of marketers say they plan to increase their online brand adv...

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advertising + brand + data + digital + frequency + Nielsen + online + panel + reach + targeting + TV + Undertone

The Game Changer: Nielsen Strengthens Cross-Platform Advertising Opportunities

Earlier this week, Nielsen stopped by our offices to officially introduce its latest targeting solution to our team.  As one of the six par...

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advertising + brand awareness + cross-screen + digital + exclusive + Mobile + Tablet + Undertone

Amplified Awareness When it Matters Most

Multi-screen multi-tasking is the new reality, so how do you successfully capture consumers’ attention when it matters most, regardless of...

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