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Unkategorisiert

Introducing Undertone Extra!

We’re excited to announce the launch of our very own podcast series! Each episode will be hosted by Undertone co-founder, Eric Franchi, wh...

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Industry + Unkategorisiert

Undertone @ Advertising Week: We’d Love to See You!

We’re looking forward to Advertising Week and its many associated events kicking off here in New York on Monday! Here’s a quick rundown ...

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Unkategorisiert

Undertone and the Super Bowl: A Thought Exercise

The most-watched television event in US history is right around the corner, and advertisers are lining up to pay up to $4MM for 30-second ad...

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Unkategorisiert

Is CTR Dead?

Earlier this week, Adotas published an article titled “RIP, CTR: Advertising Has Changed, So Should Our Metrics”. Our co-founder Eric Fr...

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Unkategorisiert

CES 2013: An Explosion of Connected-Consumer Data is Coming. What Does This Mean for Advertisers?

Once again, the media industry and technology world converged on Las Vegas last week for the annual Consumer Electronics Show. This year t...

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