Acquisition deepens rich cross-screen format capabilities, enabling faster development and implementation of innovative, proprietary formats.
New York, NY * June 18, 2015 * Undertone, a leader in creating digital advertising solutions for brands, has announced the acquisition of Sparkflow, an all-in-one platform for cross-screen rich media advertising. The transaction accelerates Undertone’s core capability of bringing unique, high impact formats to market and simplifies the process of building cross-screen advertisements, opening up new creative possibilities for marketers and agencies.
Sparkflow was founded in 2013 by Sebastián Alberto Miret, Gabriel Sánchez Catena, and Rodrigo Oscar Vazquez, a team of digital marketing and advertising veterans with more than a decade’s experience in the rich media advertising ecosystem.
The platform was built for the mobile advertising era using HTML5 and responsive design to deliver formats seamlessly across devices, with unique social, video, and interactive capabilities. “The Sparkflow platform, with its focus on building high impact, cross-screen advertising formats that are designed to capture consumer attention, is a natural fit for Undertone,” said Undertone CEO Corey Ferengul. “Sparkflow was built as a mobile first platform, which we found very attractive. The platform will empower us to bring sophisticated, groundbreaking advertising formats to market even faster, while giving our clients a seamless way of quickly delivering creative that’s both beautiful and engaging.”
Undertone will integrate Sparkflow’s capabilities into its Virtuoso platform, creating an end-to-end technology stack focused on the creation, data-driven delivery, and analytics of high-impact advertising formats across screens, channels, and devices. Undertone will also use the platform to create new opportunities for publishers, giving them a way to quickly develop and access innovative high value advertising formats. These solutions will be available through both programmatic and traditional digital advertising distribution channels.
“Undertone has a long history of delivering innovative market-leading ad formats designed to grab attention for brands,” said Gabriel Sánchez Catena, CEO of Sparkflow. “This makes us extremely excited about the acquisition because the Sparkflow platform is the perfect complement to Undertone’s core mission. Sparkflow’s capabilities will support, enhance, and extend Undertone’s capacity to create engaging, feature-rich experiences for brands across top mobile and desktop properties.”
Undertone is the leader in high quality cross-screen digital brand advertising at scale. Our proprietary high impact advertising formats enable brands to stand out online and engage users with stunning creative experiences on top mobile and desktop properties. Through our innovative technology platforms, we deliver attention-grabbing advertisements on every device through traditional and programmatic methods while aggressively protecting advertisers from digital advertising fraud. Learn more at www.undertone.com.