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Industry

In Response to “A Dose of Reality”

Yesterday, MediaPost published a piece by Ari Rosenberg titled "A Dose of Reality." He writes, “It’s official: online advertising is sc...

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Industry + Insights + Media

Viewability, Guaranteed

The industry is calling for standards around viewabilty—and we're stepping up. Here's Undertone's take on the viewability landscape, where...

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Uncategorized @en-uk

Webcast: Understanding Drivers of Standout Video Experiences

On December 6, Undertone and IPG Lab co-hosted a webcast to present our new research on the drivers of standout video experiences. Missed it...

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Uncategorized @en-uk

What Drives Standout Video Experiences?

At Undertone, we pride ourselves on delivering the best possible brand experiences across different digital ad formats, including video. But...

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advertising + brand + online + pledge + transparency + truth + Undertone + Video

The Truth in Video Pledge

In digital video there is often a significant difference between the ads brands think they are buying and the ads that are actually being de...

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