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ad revenue + ad tech + HomeAway + IAB + inventory + marketplace + partnerships + Undertone

Revealed: One Publisher’s Success in Maximizing Ad Revenue

Yesterday the IAB put on yet another great event (IAB Ad Tech Marketplace) here in NYC, packed with insightful content and presentations. T...

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AdExchanger + Digital advertising + IAB + metrics + Undertone

Viewable Impressions: A Good Metrics Move

When I began reading today’s AdExchanger article, “Taking Issue with Viewable Impressions,” I expected the author to argue that “in ...

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