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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + General + Industry Consolidation + Mobile Marketing + Social Networking + Video

How Buzz Marketing Can Go Horribly Wrong

No one can fault ConAgra Foods for its attempt at some good buzz marketing. But this particular example went horribly wrong when they neglec...

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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + FTC + General + Industry Consolidation + Mobile Marketing + Social Networking + Video

In the Wake of Irene, Does a Lesson in Digital Advertising Surface?

This week begins in recovery mode for the East Coast. After ripping through the Eastern seaboard, Irene has left quite a mess for many to cl...

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Ad Networks + Ad Servers + Ad Spending + Agencies + Behavioral Marketing + Business + General + Industry Consolidation

Focus on Dynamic Ad Creative Continues to Grow

In late June Undertone announced the official release of in-house dynamic targeting and creative solutions. Not long after, Ad Exchanger bro...

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Ad Networks + Agencies + Business + FTC + General + Industry Consolidation

Is Specific Media bringing Sexy Back or will MySpace go Bye Bye Bye?

When rumors first circulated about Specific Media's plans to not only purchase MySpace but also enlist the help of Justin Timberlake, I coul...

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Ad Networks + Ad Spending + Agencies + General + Industry Consolidation

The Great Debate

I participated in a panel at OMMA Publish today that discussed the ongoing debate of whether ad networks are good or bad for branded media. ...

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