News

Undertone® Launches the Standout Brand Guarantee™

Money-Back Promise Guarantees That Digital Advertising Campaigns Across Undertone Deliver Brand-Lift

New York • March 20, 2012 •

Undertone, which creates digital advertising solutions for brands, today announced the launch of the Standout Brand Guarantee™, which offers a money-back promise that marketers will achieve brand-lift objectives when working with Undertone. Through the new guarantee, if qualifying campaigns running across Undertone’s Preferred Publisher Portfolio™ do not meet pre-agreed brand-lift objectives such as awareness, consideration and/or intent, Undertone will refund the cost of the campaign up to $50,000*.

Undertone® Launches New Political Targeting Capabilities

Undertone Advertisers Now Able to Target Audiences Based on Verified Voter Registration Data

New York • March 9, 2012 •

Undertone, which creates digital advertising solutions for brands, today announced the launch of new political targeting capabilities that enable advertisers to target audiences based on voter registration across quality-guaranteed websites.

Undertone Adds Sidekick and Slider Rising Stars Ad Units to its High Impact Product Suite

New York • November 22, 2011 •

Undertone, which delivers display, high impact and video advertising solutions, today announced the addition of Sidekick and Slider — two of the Interactive Advertising Bureau's (IAB) 'Rising Stars' ad formats — to its high impact product suite. Undertone is the first ad provider to offer Sidekick and Slider to advertisers at scale.

Undertone Appoints Chuck Gafvert as Senior Vice President, Operations and Technology

Industry Leader and Former AOL VP joins Undertone to Help Drive Continued Growth

New York • November 18, 2011 •

Undertone, which delivers quality display, high impact and video solutions for advertisers, today announced that Chuck Gafvert has joined the company as senior vice president, operations and technology. In this newly created role, Gafvert will lead a team responsible for managing global advertising operations and technology.

Undertone Delivers 200% Year-Over-Year Growth in U.S. Video Advertising Revenue

Company also Announces the Launch of Dynamic Creative for Video

New York • November 17, 2011 •

Undertone, which delivers quality display, high impact and video solutions for advertisers, today announced an increase in year-over-year (YoY) U.S. pre-roll video advertising revenue of 200%*.

Harmelin Media Names Undertone as a Preferred Partner for Digital Media Solutions

Partnership to Deliver a Suite of Added Value Services and Cost Savings

New York • October 18, 2011 •

Undertone, which delivers quality display, high impact and video advertising solutions, today announced that it has been selected as a Preferred Partner by Harmelin Media, a leading independent media planning and buying firm.

Undertone Launches Dynamic Targeting and Creative Capabilities

New Solutions Turn Real-Time Events into Advertising Opportunities

New York • June 28, 2011 •

Undertone, which delivers display, high impact and video advertising solutions, today announced the launch of dynamic targeting and creative capabilities which enable advertisers to target and modify ad campaigns based on changing conditions including weather, stock market fluctuations, fuel prices and more. With dynamic targeting and creative, advertisers can deliver more relevant ads automatically, and in real-time, when conditions are most likely to affect product desirability and consumer consideration.

Undertone CEO Michael Cassidy Named Ernst & Young's New York Entrepreneur of the Year®, 2011

Award Recognizes Entrepreneurial Excellence in Digital Media Category

New York • June 9, 2011 •

Undertone, which delivers quality display, high impact and video solutions for advertisers and publishers on the web, today announced that CEO, Michael Cassidy, has received the Ernst & Young Entrepreneur Of The Year® 2011 New York Award in the digital media category. According to Ernst & Young LLP, the award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Michael was selected by an independent panel of judges, and the award was presented at a gala event at the Marriott Marquis on June 8, 2011.

Undertone Increases Year-Over-Year Video Advertising Revenue by More Than 400 Percent

Exclusive Reach, Quality Inventory and Targeting Solutions among the Key Growth Drivers

New York • June 7, 2011 •

Undertone, which delivers quality display, high impact and video solutions for advertisers, today announced a year-over-year increase in video advertising revenue of more than 400 percent*.

Undertone Teams with Evidon for Digital Privacy Compliance

Digital Media Campaigns Adhere to Industry Self-Regulatory Principles with Undertone Digital Advertising Suite

New York • March 29, 2011 •

Undertone, which delivers quality display, high impact and video solutions for advertisers, today announced that it has partnered with Evidon to ensure full compliance of its Digital Advertising Suite with the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising. As a result of the agreement, Undertone now offers Evidon's industry standard InForm assurance platform and analytics tools exclusively to all its agency and brand marketer clients, further demonstrating the company's commitment to ensuring consumer privacy across all the campaigns it executes.