Today’s video marketplace suffers from significant fragmentation, as the medium is frequently misunderstood and incorrectly sold. Many buyers are still unsure of the formats they’re purchasing, and delivery continues to differ from the original contract. The Undertone Video Guarantee ensures advertisers that when they purchase user-initiated, in-stream video inventory from Undertone, all streams will be user-initiated.
“Online video consumption and video ad inventory are steadily increasing, however many advertisers are discouraged by previous bad experiences and the continued lack of transparency and accountability,” said Jared M. Skolnick,VP of Product Marketing for Undertone. “With the Undertone Video Guarantee, we’re giving advertisers complete confidence by ensuringthat when they buy user-initiated in-stream inventory, that’s exactly what they receive.”
“The industry needs to coalesce around a set of quality standards for digital video, said Adam Kasper, EVP, Partnerships and Investments, Havas Digital. “There are just too many horror stories about video being inappropriately sold – stories that could ultimately derail the growth the space is currently enjoying. It’s great to see Undertone lead the way with a guarantee that gives buyers more confidence that they’re getting what they pay for.”
The Video Guarantee is Undertone’s third such money-back guarantee, following the existing Quality Guarantee™ and the Standout Brand Guarantee™. Undertone has run more than 10,000 qualifying campaigns since instituting the Quality Guarantee™ in 2008 and thus far has upheld its promise every time, only placing advertisers within the quality environments that drive higher brand results.
Undertone offers advertisers different ways to buy digital video depending on their specific objectives: user-initiated in-stream, in-stream reach, high impact and display video. Advertisers can buy these video solutions independently or as part of a blend. The Undertone Video Guarantee applies only to buys that are 100% user-initiated in-stream. Full details of the guarantee, including complete terms and conditions are available at: http://www.undertone.com/the-undertone-difference/guarantees.
Undertone is focused on making digital media work for brands. We do this by creating immersive ad units that we place on the world’s best websites. We own and operate an ad serving platform that optimizes our clients’ campaigns across screens and formats, making every media buy work harder and smarter. We fuse creative, content and technology to deliver Standout Brand Experiences™. Find out more at www.undertone.com.
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