After years of working closely with publishers, we know that demand sometimes exceeds supply. Publishers often sell out of their most popular sections. Undertone developed U360 AudiencePlus to help publishers to leverage the quality, reach and scale of a network –
on-demand.
With U360, publishers can tap into that audience segment beyond their own domains by leveraging the quality sites that are already a part of Undertone’s top-rate network. With access to additional inventory, U360 enables publishers to create solutions that were previously unavailable to advertisers. This includes:
- Audience segmentation and extension
Access their existing audiences using retargeting techniques
or new audiences to drive greater reach.
- Geo-targeting
Tap into a deeper pool of local inventory through local targeting
and IP filtering national sites.
- Support microsites
Drive traffic to microsites or specific site sections that help support their primary selling efforts.
At Undertone, we hand-acquire our inventory, ensuring above-the-fold placements and work with only quality, professionally produced websites – all backed by our Quality Guarantee. This guarantee is fully extended to the U360 solution, meaning that as publishers extend audience reach across the Undertone network, their advertisers’ ads are guaranteed to appear on quality sites.
Undertone provides every U360 publisher with AudiencePlus Program Management, which includes customized products, training and ongoing campaign implementation. Our experienced account managers provide sales and operational support, ensuring that your sales team can continue to do what it does best.
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| “By leveraging Undertone’s network to access our highly coveted audience segments across the Web, we’re able to not only sell against world-class content but provide our advertisers an audience solution as well. While some publishers may be wary of ad networks, we see Undertone as a partner that is helping us explore new revenue opportunities by providing turn-key solutions that ultimately better serve our advertisers.” |
– Dan Owen
VP, National Digital Ad Sales
AETN |
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| “Our goal when working with brands on online campaigns is to always ensure they get the best reach and most targeted approach, which is why we often use ad networks like Undertone.” |
– Carrie Frolich
Managing Director of Digital
Mediaedge:cia |
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