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Research

Ad Quality Study

Our latest study explores how brands can appeal to consumers through quality advertising experiences.

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Research

Industry/Consumer Pulse: Ad Quality Study

Today’s digital consumers are inundated with content. In order to connect, brands must create advertising experiences that are relevant, u...

High Impact + Whitepaper

High Impact Across Screens

Research proves that high impact is more effective at achieving brand metrics than standard display on desktop, but what about on smartphon...

Whitepaper

Attention Whitepaper

For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success m...

Infographic

Programmatic Trends

If digital advertising had a word of the year, 2014’s might well have been “programmatic”. But underneath all the buzz, what’s reall...

Whitepaper

Rising Stars Whitepaper: 2014

The Rising Stars were introduced by the IAB as the next big thing in digital advertising. How are agencies, marketers, and publishers thinki...

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