The industry’s first responsive high impact format

Meet ScreenShift: an innovative new high impact ad format that can be served seamlessly across smartphones, tablets and desktops. ScreenShift is the industry’s first high impact format built using responsive design, which means it dynamically changes size, features, and functionality to deliver an optimum experience across every device—without requiring separate creative. Across desktops and tablets, ScreenShift appears as a full browser width execution that automatically pushes the entire page content down by 500 pixels. On smartphones, the format takes over the whole page to maximize available real estate. After an animation of up to 15 seconds, ScreenShift slides back up into a full-width leave-behind unit that enables users to easily reopen and engage with your creative. See examples of ScreenShift in action here.


The ability for one creative to be scaled across screens doesn’t come at the expense of functionality. With ScreenShift, you can incorporate a rich suite of different creative features including animations, multiple tabs/pages, photo galleries, sliders, Twitter feeds, Instagram feeds, Facebook “Like” buttons, links to branded social profiles, click-to-call functionality and countdown clocks.

Responsive Design

New to responsive design? It’s something you’re going to be hearing a lot more about. Responsive design is an approach to Web development that uses HTML5 and CSS to make Web content flexible, allowing sites (or in this case ads) to dynamically optimize for any screen size. With responsive design, layouts, font sizes, links, and menus can automatically change, images can become icons, and click/drag can become tap/swipe. Download the Whitepaper

Impact Accelerator

ScreenShift is the first unit to be developed through Undertone’s Impact Accelerator™, a proprietary framework that enables us to rapidly prototype and deploy new cross-screen high impact formats. This framework allows us to centrally manage and scale interactive features across formats and to make cross-format updates to ensure an optimal creative experience regardless of changes in Web and browser technology.