Undertone Ad System
Our proprietary tech stack, the Undertone Ad System, brings together data management, ad publishing, optimization, reporting dashboards, and a creative framework. This gives us complete control over ad delivery and measurement across screens and devices. UAS combines insights from thousands of prior campaigns with third party data and real-time conditions to ensure campaigns reach exactly the right audience. UAS has been architected to deliver a seamless creative experience, whether you’re running video, high impact or display campaigns, and whether those campaigns are being deployed across smartphones, tablets or desktops.
Workflow is Undertone’s proprietary software stack that is a central component of UAS and allows us to monitor every campaign throughout its lifecycle. Through Workflow, our teams can seamlessly manage and traffic campaigns, QA creative, optimize in real-time, and report on campaign performance. Every Undertone team that touches your campaign uses Workflow, allowing us to provide a higher level of service and uncover efficiencies that help you get the most from your buy.
Undertone Impact Accelerator™
Undertone Impact Accelerator™ is a proprietary framework that enables us to rapidly prototype and deploy new cross-screen high impact formats. This framework allows us to centrally manage and scale interactive functionality across formats and to make cross-format updates to ensure an optimal creative experience regardless of changes in Web and browser technology. All new formats built using Undertone Impact Accelerator™ are developed in HTML5 using responsive design.