Ask anyone to name the last digital ad they remember seeing and chances are they’ll struggle to give you an answer. Why? Because the Web is a crowded place and consumers have developed an armor-plated capacity to ignore marketing appeals – particularly in the digital space.
At Undertone, our mission is to make digital media, in all its current and emerging forms, work for brands. We do that with breakthrough video, high impact and display ad units which we run on the world’s best websites and across PCs, smartphones and tablets.
Advertisers don’t want separate vendors for every sized ad unit or digital screen; it just adds unnecessary complexity to the planning and buying process. That’s why our multi-screen, multi-format digital advertising solutions can be planned, bought and optimized across a single platform and from a single IO. This integrated approach ensures our advertisers can stand out and be remembered – no matter what screen their customers are using. We call it creating Standout Brand Experiences.