Undertone operates one of the few, independent ad serving platforms available in the industry today. This platform leverages over a decade of campaign insights, which are combined with third-party targeting data to ensure every impression is matched with the right advertiser.
Owning our own technology enables us to plan, execute and optimize campaigns seamlessly and in real-time across screens and formats. In today’s fragmented digital landscape, this integrated approach is the most effective way for brands to build equity and drive action. When we find prospects, it doesn’t matter what device they’re consuming media on, we can serve them the most appropriate ad at that specific moment. It makes every buy work harder and stand taller, and it's what enables us to deliver Standout Brand Experiences™.