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advertising + data + Political Advertising + political targeting

The Value of Effective Creative on the Campaign Trail

What was the last online ad you saw today? I almost guarantee if you ask 100 people, 99 would say they do not remember, and that my friends,...

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data + targeting

BLENDING DATA TO REPLACE THE COOKIE

With the decline of cookies, many marketers have become overly focused on 3rd party data (audience targeting), rather than focusing on a...

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Creative

10 Tips to Create Highly-Engaging Digital Creative

Creative matters. The best examples evoke the types of intense emotions that connect consumers with brands. It’s the difference betwee...

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Uncategorized

Giving Women Confidence to Take On Their Careers

On November 6, Undertone partnered with Lucky Forks, a social responsibility service, on an event coordinated with Maybelline, Wavemaker and...

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High Impact + Social Media

Announcing our new partnership with Spaceback

Undertone is excited to announce our partnership with Spaceback, the first platform to deliver the engagement of social with the efficiencie...

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