Zenith Optimedia Ad Spending Forecast

| Ad Spending

There were three stats I pulled from a Zenith Optimedia ad spending forecast, recently published in AdAge:

  • Internet advertising will overtake radio advertising in 2008

  • Internet advertising will attain a double-digit share of global advertising in 2009

  • Internet advertising will overtake magazine advertising in 2010.

Advertising as a whole is expected to show a fairly modest increase in 2008.  Outside of the positive forecast for the digital sector, outdoor (which I am a fan of) along with cinema advertising are expecting minor increases.  On the other end, magazines, newspapers and radio are actually expected to lose share with TV holding stagnant.

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Source: AdAge/ZenithOptimedia (2007)

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