There were three stats I pulled from a Zenith Optimedia ad spending forecast, recently published in AdAge:
- Internet advertising will overtake radio advertising in 2008
- Internet advertising will attain a double-digit share of global advertising in 2009
- Internet advertising will overtake magazine advertising in 2010.
Advertising as a whole is expected to show a fairly modest increase in 2008. Outside of the positive forecast for the digital sector, outdoor (which I am a fan of) along with cinema advertising are expecting minor increases. On the other end, magazines, newspapers and radio are actually expected to lose share with TV holding stagnant.
Source: AdAge/ZenithOptimedia (2007)