Turning Real-Time Events into Advertising Opportunities

| Ad Networks + Agencies + Behavioral Marketing + Business + General

Today, we’re introducing a powerful addition to our suite of targeting solutions – dynamic targeting & creative.

Simply put, dynamic targeting allows advertisers to leverage real-time market data to reach target audiences when brand messages are most relevant.

What’s more, when you pair dynamic targeting with dynamic creative, you gain the ability to automatically update ad creative in response to changing market conditions.

Sample Execution: Weather Conditions


Leverage market events when running your ads

At launch, dynamic targeting and creative will enable advertisers to leverage weather reports, financial indices, lottery jackpots, and fuel prices. Additional feeds can be quickly layered into the technology to meet advertisers’ specific requirements.

To see more examples of dynamic targeting and creative in action, click here.

Recommended

  • Spotlight On: Jaime Nash, Director of Creative & Technology

    Read more
  • Spotlight On: Jon Mottel, Director of Social Strategy

    Read more
  • Spotlight On: Samantha Lopez, Director of Strategic Marketing

    Read more

Leave a Comment