
About Undertone
At Undertone, we always strive to be creative, innovative and impactful, from the engaging, synchronized experiences we create for our brands to our vibrant corporate culture. We are always finding ways to work harder and smarter in the best interest of our customers, to ensure a flawless execution every time. Our focus on seamless campaign delivery and quality experiences make our customers happy—and when our customers are happy, we know we’ve done our job.
About
Careers
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LEADERSHIP
Doron Gerstel
In his previous role as CEO of Panaya, he led a company turnaround that saw an increase in annual revenue & the company’s acquisition by Infosys. He has also held CEO positions at Nolio, Syneron, & Zend Technologies.
Doron holds a Bachelor's of Science in economics & management from the Technion & an MBA from Tel Aviv University. Since May 2018, Doron has also served as a member of the Perion Board of Directors. He lives in Israel with his family but frequently travels to New York, where Undertone’s main office is located.
Daniel Aks
For the two years before joining Undertone, Daniel was the CEO of Antenna International, where he led their successful turnaround by introducing new products, lowering costs, & building an innovative culture. He also served as COO of the Educational Records Bureau for the prior three years, where he increased revenue by 20%, introduced new assessment products, & reduced costs.
Previously, Daniel served as COO/CoS of McGraw-Hill Education where he led its reorganization & developed formative testing & data-driven instruction products. He also served as COO for Primedia Consumer Magazines & as President of its Internet Business, where he launched & led the pioneering digital business. He was also Partner with BA&H, a leading strategy consulting firm.
Daniel holds two undergrad degrees from Rutgers University, & an MBA from Harvard University.
Bekir Ergisi
Bekir began his career at Undertone in 2009 as the first Technical Support Specialist at the company. Prior to joining Undertone, Bekir worked at an online lead generation company as a project manager and front end developer.
Bekir graduated from Queens College of the City University of New York with a Bachelor’s degree in Computer Science. He lives in New Jersey with his wife, son and daughter.
Elad Druckman
Louise Peddell
Louise joined Undertone from Movable Ink, where as VP of People, she built a comprehensive HR infrastructure that allowed the company to grow and scale. Prior to that, she led the HR team at Booker Software and began her career at Deloitte, holding a leadership position of Northeast Regional Human Resources Director. She was honored with Deloitte & Touche’s Outstanding Contribution Award for her achievements in company culture, growth, and employee satisfaction. Louise earned a bachelor of science degree with honors in Communications from New York University. She resides in New Jersey with her husband and daughter.
Jason Friske
Before joining Undertone in early 2018, Jason served as Vice President for MakerBot & Controller for STAR Marketing Services Group.
Jason received a BS in accounting from Montclair State University & currently lives with his family in Wayne, New Jersey.
Kim Leone
Kim began her career at Undertone in 2009 on the Account Management team. During her tenure, she created & led two new teams: Strategic Partnerships & Programmatic Services.
Kim graduated from Rowan University with a Bachelor’s degree in business & a minor in marketing. She lives in New Jersey with her husband & son.
Rob DeSalvo
In his current role, Rob leads our national sales team & content solutions initiatives.
Rob is also very involved in the advertising industry community serving on the Board of Directors at the Boston Chamber of Commerce, MITX & BIMA.
Previous to his tenure at Undertone, Rob served as the President/Founder of RMD Media, Inc., where he partnered with publishers from Conde Nast, Hearst & Meredith/Time Inc to lead their Northeast Advertising Sales initiatives.
A graduate of the University of Rhode Island, Rob currently lives in MA with his family.
Brett Busdeker
In his time at Undertone, Brett has worn many hats. He has gone from inventory management, to leading the first “Programmatic Team,” to successfully reorganizing the Performance & Inventory Teams into the Campaign Success Team. Prior to joining the Undertone family, Brett worked in Financial Tech, supporting the M&A due diligence platform that was used when Perion acquired Undertone!
Brett was born & raised in Ohio before moving to New York to attend Binghamton University, where he spent a few years on the University wrestling team. Brett currently lives on Long Island with his wife & two daughters & enjoys spending his off time with his family or catching a live music act.
Jonathon Matthews
Before joining the Undertone family, Jon held multiple roles at AOL, Investing Channel, DistroScale, & more, leading business development, publisher development, & account management teams. Combined, Jon & his teams have been responsible for the acquisition & management of hundreds of millions of dollars of supply from top tier publishers across the industry.
Jon holds a Bachelor’s of Business Administration with a concentration in marketing from the Frank G. Zarb School of Business at Hofstra University. He is a New Yorker born & raised & currently resides in Manhattan with his wife & two daughters.
Madi Orr
Paul Prior
Paul joins us from Zedo, where as President, he built a forward thinking ad technology company, where he initiated early adoption of viewable-based ad formats, programmatic trading, RTB integrations, Header Bidding, including pioneering Header Bidding for video. Prior to that he led Global Partnerships for Acceleration, which was acquired by WPP. Key strategic deals included early stage partnerships with DoubleClick (Google), Omniture (Adobe), Exact Target (Salesforce) and Epsilon (Publicis). Before that he led ISP Sales for Cisco in his native South Africa.

Newsroom
NYC
New York
1 World Trade, 77th Floor
New York, NY 10007
Phone 212.685.8000
Fax 212.685.8001
ATL
Atlanta
675 Ponce de Leon Ave NE
Suite 8500
Atlanta, Georgia 30308
CHI
Chicago
200 North LaSalle Street
Suite 2950
Chicago, IL 60601
Phone 312.533.2300
Fax 312.533.2298
ISR
Israel
Azrieli Center, Building A
26 HaRokmim St.
Holon, 5885849
Israel