About Undertone
At Undertone, we always strive to be creative, innovative and impactful, from the engaging, synchronized experiences we create for our brands to our vibrant corporate culture. We are always finding ways to work harder and smarter in the best interest of our customers, to ensure a flawless execution every time. Our focus on seamless campaign delivery and quality experiences make our customers happy—and when our customers are happy, we know we’ve done our job.
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LEADERSHIP
Doron Gerstel
CEO
Doron Gerstel became the CEO of Undertone in 2019 after joining Perion as CEO in 2017. Serving as a CEO for the last 16 years at various companies, he has established an outstanding ability to drive growth in hi-tech companies & competitive markets.
In his previous role as CEO of Panaya, he led a company turnaround that saw an increase in annual revenue & the company’s acquisition by Infosys. He has also held CEO positions at Nolio, Syneron, & Zend Technologies.
Doron holds a Bachelor's of Science in economics & management from the Technion & an MBA from Tel Aviv University. Since May 2018, Doron has also served as a member of the Perion Board of Directors. He lives in Israel with his family but frequently travels to New York, where Undertone’s main office is located.
In his previous role as CEO of Panaya, he led a company turnaround that saw an increase in annual revenue & the company’s acquisition by Infosys. He has also held CEO positions at Nolio, Syneron, & Zend Technologies.
Doron holds a Bachelor's of Science in economics & management from the Technion & an MBA from Tel Aviv University. Since May 2018, Doron has also served as a member of the Perion Board of Directors. He lives in Israel with his family but frequently travels to New York, where Undertone’s main office is located.
Miki Kolko
Chief Technology Officer
Miki Kolko has served as Perion’s Chief Technology Officer since January 2015. He has over 19 years of experience in internet & big data technologies & previously served as Vice President of Data at Perion, Undertone's parent company. Before this, Miki served as Vice President Data at LivePerson (NASDAQ:LSPN) & held various engineering management positions across technology organizations. He founded three enterprise software & internet B2C startups.
Miki holds an MSc in computer science from Tel Aviv University and a B.A. in mathematics & computer science from Bar Ilan University.
Miki holds an MSc in computer science from Tel Aviv University and a B.A. in mathematics & computer science from Bar Ilan University.
Ran Cohen
Senior Vice President, Product
Ran Cohen is the Senior Vice President of Product, leading Undertone's product innovation & vision. He is a practical innovation expert with the ability to create exciting vision & turn it into a business reality. For more than 14 years, Ran has applied his business & product development skills to build new opportunities for leading interactive brands & is responsible for multiple breakthrough innovations in online advertising.
Before joining Undertone, Ran held multiple executive roles, including co-founding & serving as President of Legolas Media (acquired by Undertone). He also worked at Sizmek (FKA Eyeblaster/MediaMind) as Vice President, Product & Business Development.
Ran holds a bachelor’s degree in economics from The Hebrew University & a Master of Business Administration from Tel Aviv University.
Before joining Undertone, Ran held multiple executive roles, including co-founding & serving as President of Legolas Media (acquired by Undertone). He also worked at Sizmek (FKA Eyeblaster/MediaMind) as Vice President, Product & Business Development.
Ran holds a bachelor’s degree in economics from The Hebrew University & a Master of Business Administration from Tel Aviv University.
Louise Peddell
Vice President, Human Resources
Louise Peddell, Undertone’s Vice President of Human Resources, is a seasoned executive with extensive experience in building effective HR infrastructure and strategies to maximize employee engagement, productivity, retention, and job satisfaction.
Louise joined Undertone from Movable Ink, where as VP of People, she built a comprehensive HR infrastructure that allowed the company to grow and scale. Prior to that, she led the HR team at Booker Software and began her career at Deloitte, holding a leadership position of Northeast Regional Human Resources Director. She was honored with Deloitte & Touche’s Outstanding Contribution Award for her achievements in company culture, growth, and employee satisfaction. Louise earned a bachelor of science degree with honors in Communications from New York University. She resides in New Jersey with her husband and daughter.
Louise joined Undertone from Movable Ink, where as VP of People, she built a comprehensive HR infrastructure that allowed the company to grow and scale. Prior to that, she led the HR team at Booker Software and began her career at Deloitte, holding a leadership position of Northeast Regional Human Resources Director. She was honored with Deloitte & Touche’s Outstanding Contribution Award for her achievements in company culture, growth, and employee satisfaction. Louise earned a bachelor of science degree with honors in Communications from New York University. She resides in New Jersey with her husband and daughter.
Jason Friske
Vice President, Finance
As Vice President of Finance, Jason leads & oversees Undertone’s Accounting & Financial Planning & Analysis teams. With more than 14 years of accounting experience, Jason has gained expertise in startups, manufacturing, technology, & media.
Before joining Undertone in early 2018, Jason served as Vice President for MakerBot & Controller for STAR Marketing Services Group.
Jason received a BS in accounting from Montclair State University & currently lives with his family in Wayne, New Jersey.
Before joining Undertone in early 2018, Jason served as Vice President for MakerBot & Controller for STAR Marketing Services Group.
Jason received a BS in accounting from Montclair State University & currently lives with his family in Wayne, New Jersey.
Raquel Cadourcy
Vice President, Marketing
Raquel Cadourcy is Undertone’s Vice President of Marketing. In this role, she is responsible for designing, supporting, & executing Undertone’s brand marketing strategy. She leads the Brand Marketing team, which includes experiential, social, content, & PR disciplines.
Prior to joining Undertone in 2016, Raquel was the Head of Experiential Marketing for Moët Hennessy (LVMH) & served as Vice President of Strategic & Luxury Accounts for HelloWorld, A Merkle Company.
Raquel holds a bachelor’s degree from the University of Michigan & lives in New York City with her husband & son.
Prior to joining Undertone in 2016, Raquel was the Head of Experiential Marketing for Moët Hennessy (LVMH) & served as Vice President of Strategic & Luxury Accounts for HelloWorld, A Merkle Company.
Raquel holds a bachelor’s degree from the University of Michigan & lives in New York City with her husband & son.
Jaime Nash
Vice President, Product Marketing
Jaime Nash works as Undertone’s Vice President of Product Marketing. In this role, she sits at the intersection between the Sales & Product teams, ensuring the new formats & solutions Undertone brings to market are meeting the needs of clients, following market trends, & helping brands make better connections to consumers.
In her role, Jaime tours the country with the Sales team, leading sessions on best practices & creative strategy to educate & empower our clients.
A graduate of SUNY New Paltz, Jaime currently lives in New York City.
In her role, Jaime tours the country with the Sales team, leading sessions on best practices & creative strategy to educate & empower our clients.
A graduate of SUNY New Paltz, Jaime currently lives in New York City.
Kim Leone
Vice President, Client Experience
As Vice President of Client Experience, Kim Leone leads the Client Strategy, Client Partner, Creative Operations, & Insights teams, overseeing pre & post-sale operations.
Kim began her career at Undertone in 2009 on the Account Management team. During her tenure, she created & led two new teams: Strategic Partnerships & Programmatic Services.
Kim graduated from Rowan University with a Bachelor’s degree in business & a minor in marketing. She lives in New Jersey with her husband & son.
Kim began her career at Undertone in 2009 on the Account Management team. During her tenure, she created & led two new teams: Strategic Partnerships & Programmatic Services.
Kim graduated from Rowan University with a Bachelor’s degree in business & a minor in marketing. She lives in New Jersey with her husband & son.
Rob DeSalvo
Vice President, Sales & Content Solutions
Undertone's Vice President, Sales & Content Solutions, Rob DeSalvo has been a member of the Northeast team since 2015. In his current role, Rob leads & oversees the East Sales team & Content Solutions for the National Sales team.
Previous to his tenure at Undertone, Rob served as the President/Founder of RMD Media, Inc., where he partnered with publishers from Conde Nast, Hearst & Meredith/Time Inc to lead their Northeast Advertising Sales initiatives.
A graduate of the University of Rhode Island, Rob currently lives in Cohasset, MA with his wife, three kids & dog.
Previous to his tenure at Undertone, Rob served as the President/Founder of RMD Media, Inc., where he partnered with publishers from Conde Nast, Hearst & Meredith/Time Inc to lead their Northeast Advertising Sales initiatives.
A graduate of the University of Rhode Island, Rob currently lives in Cohasset, MA with his wife, three kids & dog.
Michael Jackel
Vice President, Sales
Michael Jackel serves as Undertone’s Vice President of Sales, overseeing all sales teams & transactions for the West, Southwest & Midwest regions. With more than 20 years of experience in media, Michael has led local, regional, national, & international teams across multiple media channels.
Before joining the Undertone team in early 2017, Michael worked as Regional Vice President, West at Spotify & SVP of Digital Sales at iHeart Media.
A graduate from Arizona State University, Michael lives in Los Angeles with his wife.
Before joining the Undertone team in early 2017, Michael worked as Regional Vice President, West at Spotify & SVP of Digital Sales at iHeart Media.
A graduate from Arizona State University, Michael lives in Los Angeles with his wife.
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