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In the News

How to stand out from the crowd in social advertising

A case on Audible, with Facebook Playable Ads by MakeMeReach & Undertone....

Exclusive Interview with Undertone’s Victor Cornejo: We Should Prioritize Multicultural Marketing

Portada talked to Victor Cornejo, Director of Multicultural Strategy for Undertone, about his thoughts on the importance of multicultural ma...

One on One: Mike Pallad on the Synchronization Challenge

As audiences fragment, and the demand for content grows, brands still need to synchronize their messaging across channels....

Digital marketing firm inks lease at 1 WTC

A digital marketing firm is trading its Midtown digs for the 77th floor of One World Trade Center....

‘Veteran’ digital agency moving to One World Trade

Lured by proximity to its prominent media clients — and sky-high views — hot cross-platform digital branding firm Undertone is leaving M...

The Real Value Of Influence

What you heard is true: Advertisers and brands love influencer marketing. According to the Association of National Advertisers, 75% of [nati...

At media industry gathering, a focus on a time of discontent

If the first step to solving problems is recognizing them, the media industry took a step forward this week. It was cold and rainy when d...

The Worst Job I Ever Had: Selling Internet Access Door-to-Door for WorldCom

There are few things in life more soul-crushing than a terrible job. Having to spend a third of your life working a job you actively hate pr...

What’s The Potential For Programmatic Video?

At CES 2017 there were plenty of new gadgets and technologies, and also some decent talks with technology vendors, media agencies, and publi...

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

LAS VEGAS—For Eric Franchi, cofounder of Undertone, CES 2017 was the year that the connected home truly arrived, with VR, AR and AI on dec...

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