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In the News

High impact for brands and publishers alike: an interview with Undertone

Today, we’re chatting with AdThrive ad partner Undertone about industry trends and developments in high-impact ad units. Undertone powers ...

Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats

Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User ...

AP Top 25 football poll to kick off 84th year with Regions Bank sponsorship

For the first time, The Associated Press’ stack of marquee college football honors — including the AP Top 25 poll, the longest-running c...

How Should Marketing Campaigns Impact Marketing Strategy?

As marketing strategy shows more signs of the influence of campaigns, the tools and platforms that execute campaigns are impacting strategy....

Why Advergames Can Be Dominant On Social Media — Lessons From Popsockets

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and d...

Premium Video: Raising the Bar

As our 2019 predictions foretold, video is still an evolving space for marketers this year, a code to crack as user behavior becomes mor...

Q&A: How the Instagram + Facebook Shutdown Took a Toll on Advertisers

What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business?  Being in the ad technology spac...

How Avocados from Mexico Reaches ‘Nuevas Latinas’ with Bilingual Optimization

An interactive digital ad strategy was designed to let bilingual consumers engage with the content and language of their choosing....

Under the Tree for 2019: Customer Experience & Beyond

Our experts aren't done yet sharing their gifts of foresight by the fire. This round covers all facets of customer experience. And in the sp...

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