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Premium Video: Raising the Bar

As our 2019 predictions foretold, video is still an evolving space for marketers this year, a code to crack as user behavior becomes mor...

Q&A: How the Instagram + Facebook Shutdown Took a Toll on Advertisers

What are your thoughts on the recent Instagram/Facebook outage? What impact did it have on your business?  Being in the ad technology spac...

How Avocados from Mexico Reaches ‘Nuevas Latinas’ with Bilingual Optimization

An interactive digital ad strategy was designed to let bilingual consumers engage with the content and language of their choosing....

Under the Tree for 2019: Customer Experience & Beyond

Our experts aren't done yet sharing their gifts of foresight by the fire. This round covers all facets of customer experience. And in the sp...

C-Level Leaders Offer Predictions For 2019

What's on the minds of marketers as we enter 2019? Our President, Michael Pallad and leaders from companies like Hootsuite, Unbounce, and Ju...

It’s All About Emotion: How Brands Can Win With Evocative Advertising

High emotionality is the driving force behind every successful, memorable ad. Whether we’re laughing or crying, inspired or outraged, it...

Facebook’s YouTube competitor is pivoting to older audiences as teens tune out and publishers balk

As Facebook struggles to find an audience for its YouTube competitor, Watch, the company has been talking to some media companies about fo...

Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads

Undertone Director of Multicultural Strategy Victor Cornejo has been working with Avocados from Mexico for about a year, and spearheaded the...

Connecting with Millennial and Gen Z Through Creative

Jaime Nash, Director of Creative Strategy and Samantha Lopez, Director of Strategic Marketing and Planning, discuss some of the best ways to...

Q&A with Victor Cornejo: Multicultural marketing campaign best practices.

Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement....

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