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In the News

It’s All About Emotion: How Brands Can Win With Evocative Advertising

High emotionality is the driving force behind every successful, memorable ad. Whether we’re laughing or crying, inspired or outraged,...

Facebook’s YouTube competitor is pivoting to older audiences as teens tune out and publishers balk

As Facebook struggles to find an audience for its YouTube competitor, Watch, the company has been talking to some media companies about fo...

Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads

Undertone Director of Multicultural Strategy Victor Cornejo has been working with Avocados from Mexico for about a year, and spearheaded the...

Q&A with Victor Cornejo: Multicultural marketing campaign best practices.

Adotas presents a Q&A with Victor Cornejo discussing multicultural marketing campaign best practices and increasing engagement....

How to stand out from the crowd in social advertising

A case on Audible, with Facebook Playable Ads by MakeMeReach & Undertone....

Exclusive Interview with Undertone’s Victor Cornejo: We Should Prioritize Multicultural Marketing

Portada talked to Victor Cornejo, Director of Multicultural Strategy for Undertone, about his thoughts on the importance of multicultural ma...

One on One: Mike Pallad on the Synchronization Challenge

As audiences fragment, and the demand for content grows, brands still need to synchronize their messaging across channels....

Digital marketing firm inks lease at 1 WTC

A digital marketing firm is trading its Midtown digs for the 77th floor of One World Trade Center....

‘Veteran’ digital agency moving to One World Trade

Lured by proximity to its prominent media clients — and sky-high views — hot cross-platform digital branding firm Undertone is leaving M...

The Real Value Of Influence

What you heard is true: Advertisers and brands love influencer marketing. According to the Association of National Advertisers, 75% of [nati...

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