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It’s All About Emotion: How Brands Can Win With Evocative Advertising

High emotionality is the driving force behind every successful, memorable ad. Whether we’re laughing or crying, inspired or outraged,...

Facebook’s YouTube competitor is pivoting to older audiences as teens tune out and publishers balk

As Facebook struggles to find an audience for its YouTube competitor, Watch, the company has been talking to some media companies about fo...

Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads

Undertone Director of Multicultural Strategy Victor Cornejo has been working with Avocados from Mexico for about a year, and spearheaded the...

Undertone Recognized for the Seventh Time in Crain’s 2018 “Best Places to Work in New York City” List

This Survey and Awards Program Identifies, Recognizes and Honors the Best Employers in New York City, Benefiting the City’s Economy, Workf...

Undertone Invited by BIMA to Join Industry Leaders for High-Level “Year in Review” Event

TEL AVIV, Israel & NEW YORK, November 6, 2018 – Perion Network Ltd. (NASDAQ:PERI) announced today that Undertone, a leader in synchron...

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