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Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership

Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso’s Video AI-Driven User-Level TV Viewing Data and Un...

Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ:PERI) announced today that Undertone, a leader in cross-pl...

Undertone Sponsors 2019 Cannes Lions CMO Accelerator Programme for Marketers to Gain Skills and Build Measurable, Sustainable Brand Equity

TEL AVIV, Israel & NEW YORK--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ:PERI) announced today that Undertone, a leader in cross-platfo...

How Should Marketing Campaigns Impact Marketing Strategy?

As marketing strategy shows more signs of the influence of campaigns, the tools and platforms that execute campaigns are impacting strategy....

Why Advergames Can Be Dominant On Social Media — Lessons From Popsockets

Popsockets, makers of those very helpful devices that employ an expandable, collapsible grip and stand to help us avoid tangling cords and d...

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