Today I had a great sales meeting with an agency I had never met or done business with before. Here’s the catch – it only lasted about five minutes.
The meeting went something like this:
UNDERTONEong=””>: “I know we only have a few minutes so let’s get started. Tell me what is keeping you busy.”
CLIENT: “I am beginning to plan for brand 1, 2, and 3.”
UNDERTONE: “Oh good – will you be using ad networks for your brands?”
CLIENT: “Yes, we will be.”
UNDERTONE: “Great – we haven’t worked together before and would like the opportunity to do so. Can we get all the RFPs for your brands and work together this year and next?”
CLIENTong=””>: “Yes, you will receive the RFPs. We are open to working with you.” quote=””>
Seriously, that was the whole meeting before this agency had to jump on a client call. With only five minutes there is no time for small talk. As a matter of fact, whether you have five minutes or fifty, you have to remember what your mother always told you: it never hurts to ask.
Well, mom, I’m going a step farther and saying we should all be prepared to just ASK
FOR WHAT YOU WANT.