Depending on whose statistics you believe, the average American sees between 3,000 and 5,000 branding messages every single day. And yet, if...
Author: Eric Franchi
Industry
Nothing Matters at CES 2017 Without the Smartphone
I can’t remember the last time I sat down at my desk and actually typed something on my laptop. These days, most of my work is done on my ...
by Eric Franchi
targeting
How to Protect Your Brand From Landing on Bad Websites
Over the last several months, we were all schooled on the pervasiveness of fake news and the harm it can cause. With ads appearing on fake n...
by Eric Franchi
Video
The future is mobile video: How advertising must adapt or die
It’s well known that digital media audiences have increased their consumption of mobile video in recent years, but it might be more accura...
by Eric Franchi
Digital advertising
Digital advertising needs to put the user first
Over the past two decades, a series of digital innovations have made it possible for advertisers to reach global audiences with unprecedente...
by Eric Franchi