Author: Dan Aks & Jillian Harris

Print & Digital Circulars: Optimizing the Mix

Post author By Dan Aks & Jillian Harris
Post date March 27, 2023

A Retailer’s Weekly Circular provides an undeniable value to consumers which will never go away.

However, as consumer’s media consumption habits have evolved, so has Retailer’s distribution of such content- shifting more dollars from the classic newspaper supplement into digital methods. Undertone’s President, Daniel Aks, and Retail Sales Director, Jillian Harris, take a deep dive into the weekly circular, the value of a digital vs. print strategy, and how brands can optimize their media mix with digital to provide maximum impact & efficiency.

Check out their take : Print & Digital Circulars: Optimizing the Mix

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Undertone Named Ad Age Best Places to Work 2023

Post author By Product Marketing
Post date January 23, 2023

Undertone has been named one of the Ad Age Best Places to Work 2023, an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership.

Ad Age honored the winners and revealed the rankings in Ad Age’s Best Places to Work print issue (published Jan. 23) and online at AdAge.com.

Ad Age Best Places to Work 2023 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of a weakening economy, changing media market and a continued tight talent pool.

The winners—top companies with 200 or fewer employees and top companies with more than 200 employees—reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.

Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).

“The tight labor market forced every business in the industry to compete for talent, and the 2023 Best Places to Work winners proved the value of understanding what employees want today,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face challenges this year with the economy and ongoing effects of the pandemic, but winning workplaces understand that taking care of employees is central to business success.”

Ad Age produced Best Places to Work 2023 in partnership with Best Companies Group, a research firm specializing in identifying and recognizing great places to work. The competition was open to agencies, ad tech firms, brand or corporate marketing departments or groups and in-house agencies of marketers.

About Ad Age
Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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Perion’s High Impact CTV Ad Suite Propels Growth as World Cup 2022 Drives Record-Breaking TV Audience

Post author By Product Marketing
Post date December 15, 2022

TEL AVIV & NEW YORK–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ & TASE:PERI) a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display/video/CTV advertising – today announced that its CTV advertising solution is capitalizing on increased demand from advertisers for its High-Impact Live CTV ads suite during the FIFA World Cup Qatar 2022 games.
Demand is strong from several fast-growing market sectors – including sports betting and video games – that seek to leverage Perion’s High-Impact ad units which are highly suitable for high engagement programming like the World Cup.

Doron Gerstel, Perion’s CEO, stated, “Perion has continually demonstrated its ability to capture revenue based on macro trends and immediate opportunities. The World Cup performance is a perfect example. Advertisers know that our High-Impact CTV can drive four times the lift in site visits over regular CTV, and more than three times the conversions. That powerful engagement is even more important here, given that the World Cup as a key event for our clients – new and existing. They are investing in the game and benefiting from the significant potential of CTV engagement and connectivity.”

Since the World Cup is in Qatar at eight hours ahead of Eastern Standard Time (EST), all games are played early in the day shifting the traditional viewing window, thus creating another prime time. According to FIFA, the English-language coverage of USA’s game on November 25th, 2022, against England was the most watched men’s soccer match on U.S. TV ever. Viewers are watching the games both live and recorded, grabbing the attention of millions.

Perion’s High-Impact CTV helps ads break through; the CTV formats draw more attention to the advertiser’s commercial, enhance branding, and highlight key messages. These CTV formats can include branding with the advertiser’s logo and custom background imagery surrounding the ad, all of which are custom designed toward the campaign’s specific objectives. Ads that utilize Perion’s High-Impact CTV are highly effective and result in elevated levels of unaided awareness, intent, site visits, and on-site actions.

About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display, including video and CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates Perion’s business assets from both sides of the open Web, providing significant benefits to brands and publishers.
For more information, visit our website at www.perion.com

Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements, and our preliminary results also constitute forward looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2021 filed with the SEC on March 16, 2022. Perion does not assume any obligation to update these forward-looking statements.

Source: Perion Network Ltd.

Contacts
Dudi Musler
VP Investor Relations
+972 54 787 6785
dudim@perion.com

ad tech advertising marketer of the month privacy

Undertone Amplifies UNICEF USA’s Commitment to Consumer Data Privacy for its November Marketer of the Month Campaign

Post author By Product Marketing
Post date November 17, 2022

UNICEF USA relentlessly works to deliver essentials that offer every child an equitable chance in life, addressing problems such as access to health care, safe water and sanitation, nutrition, education, emergency relief and more. The humanitarian organization holds human rights at the forefront of its mission. Undertone had the honor of joining forces with UNICEF USA and its advertising agency, DELVE, to amplify its commitment to protecting consumer data while reaching new users and highlighting new campaigns.

UNICEF USA recognizes the right to privacy as fundamental, and through the recent collaboration, Undertone upheld the significance of this right by utilizing its cookieless, privacy-first SORT^TM technology on two digital ad campaigns.

Campaign Specs

The campaigns, which ran over the course of three months, were: 1) Help Protect the Children of Ukraine and 2) “If You Have,” the new film by Academy Award-winning director Ben Proudfoot. Both achieved outstanding results, including a 97% lift in reveal visitation rate compared to third-party targeting and 75% lift in page grabber interactions versus contextual targeting for the campaign with Ukraine.

The campaigns ran across all of Undertone’s ad formats and devices; SORT was utilized on the display/video format creatives. Due to a 152% lift in intensity and 122% lift in activation, the Ukraine campaign more than doubled emotional norms to connect with consumers; results also included 91% donation intent and 76% unaided brand recall.

As a proprietary AI solution, SORT analyzes real-time, cookieless data signals to identify users with shared traits and classify them into a “Smart Group.” The data signals provide information on the user the moment they land on a page. People who share attributes respond similarly to advertisements, allowing Undertone to predict performance and optimize the campaign.

Client testimonial

“Over the past year we’ve made a strong push toward finding the newest and most innovative solutions when it comes to advertising. SORT, paired with its unique creative formats, was extremely effective at reaching our campaign goals and allows us to feel confident that we won’t have to sacrifice performance in order to reach key audiences without cookies in the future.” – Shelley Diamond, Chief Marketing Officer at UNICEF USA.

Looking Forward

The support of important causes, such as helping children in need, is a core component to Undertone’s social responsibility, and our organization stands firm in our beliefs that data privacy and transparency should be considered rights to consumers globally. We’re looking forward to continuing our partnership with UNICEF USA and DELVE as we head into the new year to provide thorough data privacy for consumers and our clients’ upcoming campaigns.

To learn more about Undertone’s work with UNICEF USA, please contact tellmemore@undertone.com and see both Case Studies here. To learn more about UNICEF USA, visit https://www.unicefusa.org/wewontstop

ad tech advertising attention

Break the Advertising Tsunami with Undertone’s First-to-Market “Attention Trace” Metric to Win the Battle for Consumer Focus

Post author By Product Marketing
Post date November 16, 2022

Our brains can’t keep up.

The average consumer is being overwhelmed by 6,000 to 10,000 advertisements daily. What makes this tsunami all the more exhausting is that only about a quarter of those messages will be relevant.

What’s even more distressing to advertisers is that of the “relevance universe,” less than a hundred ads hit their consciousness.

From 10,000 to a hundred is a one percent chance of breaking through. Adtech should really be called “casino tech.” So, it’s no wonder communication experts have dubbed the current environment as the “attention economy” – where the battle to capture our focus is relentless. And getting more intense.

Has the industry been keeping up by advancing its attention tool kit? Not so much. “Impact metrics” – is a discipline that has not kept up even as the number of advertisements we see every day have nearly doubled. Undertone is changing that, and dramatically so, by adding a broader set of sensory metrics to the decades-old eye-tracking methodology with its new “Attention Trace” metric in collaboration with System1, a global marketing research and effectiveness company. The metric better measures the way messages smack onto the windshield of perception in the busy and overwhelming ad environment.

Unlike simple and traditional eye-tracking methods, “Attention Trace” captures two key elements of attention: sight AND sound. This human-centered approach complements machine-captured performance data of engagement by adding additional detail and meaning. It also uses second-by-second mapping as consumers engage with creatives. Brands can use the metric to validate that their creatives are attention-getting and optimize campaigns to emphasize attention-getting moments and eliminate unnecessary communication elements.

But what are those moments that grab attention?

To capture people’s attention, ads need to deliver something for viewers. In a recent study conducted by Lucid for Undertone, 86% of consumers said they are open to the idea that an online, mobile, or video ad can be a “Good Ad”. And while 85% of consumers said they are often able to focus while they browse online, use apps or watch videos, they pay most attention to ads that give them new ideas, are unique or make them feel happy. The survey also showed that mobile phones continue to be the most engaging medium, with one third of Gen Z and Millennials preferring ads on mobile apps and web.

Several clients across varying verticals had “first-looks” at the metric ahead of its official release in Q4 2022. Undertone looks forward to deploying its new offering for the remainder of the year and into 2023 as brands demand actionable insights to drive campaign optimization and deliver outcomes. The metric enhances Undertone’s existing System1 study for its high-impact campaigns and can also be used as a standalone.

To learn more about Undertone’s “Attention Trace” metric, please contact tellmemore@undertone.com.

* The survey was conducted online by global research firm, Lucid, between August 19, 2022, and August 23, 2022. 1,000 participants were surveyed ranging from age 18 to 70 across the U.S., with distribution matched to the general population by gender and age.

ad tech advertising data Digital advertising High Impact marketing Retail

Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

Post author By Product Marketing
Post date September 7, 2022

September 7th, 2022, NEW YORK – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.

Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS).

“Ben’s contributions to innovative product design are driving up to 19x returns for retail advertisers. His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertone’s Retail & CPG Commerce division,” said Dan Aks, President of Undertone. “Ben has a deep understanding of how more relevant, dynamic content, messaging and offers drive the outcomes that matter most to advertisers while yielding unique and actionable insights. He will be a tremendous asset to our growing team.”

“Undertone has a great reputation and name recognition in market,” said Flaccus. “I’m excited to build on this foundation with a new suite of retail and CPG solutions. We can now combine Undertone’s High Impact, cross-channel ad formats with best practices around personalized and localized content, dynamic messaging and real-time offer curation and distribution. The result is more relevant, full-funnel ad experiences that deliver consistent performance against omni-channel sales goals and drive ROI.”

Among Undertone’s core competencies is its ability to create engaging, interactive, and high impact advertising experiences across display and video and combine those experiences with a set of best practices around personalization, localization, and integration of real time offer content to drive omnichannel outcomes that retail and CPG partners look for. Undertone leverages proprietary data to inform not just who they talk to but also what they say to the consumer to deliver relevant offers across all channels, including CTV that users will engage with and see.

“Ben has been a tremendous asset to the Undertone team since joining as a consultant two years ago, helping to innovate and develop cross-channel retail and CPG solutions for our clients” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team as we continue to grow this division and provide solutions that bring real value and ROAS to our clients.”

Find more information on Undertone’s Retail & CPG Commerce Division email: retailmarketing@undertone.com

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

ad tech advertising Brand Advertising case study cookieless Creative Digital advertising High Impact marketer of the month privacy tourism travel

Explore Georgia Delivers a Unique and Creative Experience with New Privacy-First Targeting Solution to Increase Travel to the State

Post author By Product Marketing
Post date August 10, 2022

NEW YORK – August 10, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Explore Georgia, the tourism division of the Georgia Department of Economic Development (GDEcD), as its August Marketer of the Month case study. The campaign, which used SORT™, Undertone’s privacy-first, cookieless targeting solution, highlights Georgia’s outdoor and family-friendly attractions. The technology helped drive a 71% lift in bottom adhesion CTR, compared to contextual targeting.

Explore Georgia’s goals include reaching a national audience to increase awareness of Georgia’s travel offerings beyond the regional level, build stronger perceptions and considerations of Georgia as a travel destination, and reach new and untapped audiences through cookieless targeting. To prioritize consumer privacy and prepare for the deprecation of cookies, Explore Georgia utilized SORT, Undertone’s proprietary and full privacy-compliant cookieless targeting solution. The campaign also implemented high impact creative to allow users to explore different aspects of Georgia and designed ad units to increase consideration of traveling to the state.

SORT’s technology outperformed other targeting tactics across all KPI’s and ad formats. The campaign has driven a 41% lift in page grabber clickthrough rates (CTR) verse third-party cookies, 51% lift in page grabber CTR verse contextual, 11% lift in bottom adhesion CTR verse third-party cookies, and a 71% lift in bottom adhesion CTR verse contextual.

“As Georgia emerged from the pandemic, our strategy was to welcome and invite travelers to explore all our state has to offer, from mountains to beaches and big cities to small towns. Our goal was to strengthen Georgia’s position as a must-visit destination on the national level, setting our sights beyond the regional level,” said Mark Jaronski, Deputy Commissioner for Tourism at GDEcD. “The experience Undertone was able to provide allowed us to develop an innovative targeting solution matching the evolving cookie landscape, as well as to work with our partners to design and execute eye-catching creative that informed travelers of the unique and diverse experiences that can only be found in our state, ultimately inspiring travel to and within Georgia.”

Georgia is a state with immense natural beauty and outdoor appeal, including a mix of diverse activities and attractions for all travelers. The campaign invited people who were planning future trips and positioned the state as welcoming and ready for adventure seekers.

“Georgia is a top leisure travel destination in the U.S. and our campaign with Explore Georgia captured travelers’ attention and increased consideration by letting them explore the state through an immersive and engaging creative experience.” said Dan Aks, president at Undertone. “It is more important than ever before for travel brands to help their states stand-out from the rest and the best way to do that is through High Impact advertisements. The campaigns success showcases SORT’s ability to help reach more travel intenders, while still protecting user privacy. We are very pleased with the results and look forward to implementing SORT across more campaigns, especially within our travel division.”

Undertone was also a sponsor for the 2022 Georgia Governor’s Tourism Conference, presented by Explore Georgia, which took place in Athens August 1-3. It is the premier annual event for the state’s tourism and hospitality industry, with the goal of inspiring excellence and elevating Georgia’s tourism marketing efforts.

Find more information on Undertone’s Marketer of the Month case study with Explore Georgia here.

For more information, visit Perion’s website at www.Perion.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Explore Georgia
Explore Georgia, the tourism division of the Georgia Department of Economic Development, is the state’s official destination marketing organization. Through its home office in Atlanta, nine visitor information centers, and a network of representatives across the globe, Explore Georgia inspires travel to and within the state through marketing programs developed and executed in partnership with the state’s travel industry. Despite COVID-19’s impact on the travel industry, Georgia’s tourism industry drove $53.7 billion in total economic impact and supported more than 410,000 jobs in 2020. Learn more at ExploreGeorgia.org.

ad tech advertising Brand Advertising cookieless marketing privacy

A Modern Marketer’s Guide to Sweeter Success, Without Cookies

Post author By Product Marketing
Post date August 8, 2022

Whether cookies are here to stay or meet their fate in 2024, one thing is for sure… consumers want privacy! So, what is holding brand marketers back from making the shift to privacy-safe targeting alternatives? How can advertisers give consumers what they deserve, while also increasing campaign performance? Find out in Undertone’s latest paper: A Modern Marketer’s Guide to Sweeter Success, Without Cookies. A Modern Marketing Guide to Sweeter Success, Without Cookies

ad tech advertising Brand Advertising Content Digital advertising High Impact

Regions Bank returns as sponsor for 85th year of AP Top 25 football poll

Post author By Product Marketing
Post date July 27, 2022

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

Uncategorized

Stop & Shop Drives 33% Lift in Store Visits Using SORT™ – Undertone’s Privacy-First, Cookieless Technology

Post author By Product Marketing
Post date June 27, 2022

June Marketer of the Month case study features first-to-market grocery advertiser

Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Stop & Shop, a neighborhood grocer with a focus on fresh, healthy options at a great value, as its June Marketer of the Month case study.

Stop & Shop launched its ecommerce website in late 2020 to meet their customer’s and the marketplace’s shifting needs. Goals for this revamped campaign include driving sales, building brand recognition, and propelling growth within existing and new customers. To prioritize consumer privacy and prepare for the deprecation of cookies, Stop & Shop utilized SORT (Smart Optimization of Responsive Traits), Undertone’s proprietary and full privacy-compliant cookieless targeting solution. Altogether, the campaign drove omnichannel activities with a 33% incremental lift for in-store visits.

“Going into 2022, Stop&Shop wanted to ensure that we were ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first. SORT checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geo-specific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our 3rd party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!” Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop.

As the first-to-market grocery advertiser for SORT, Stop & Shop had a seamless experience, especially with nothing needed from the agency, brand, consumer or publishers to activate the campaign. The holistic approach ran on Undertone’s traditional and retail specific division to deliver engaging high impact experiences and personalized, dynamic circulars. Additionally, optimizations made during the campaign shifted budget into this new, privacy-first tactic and increased overall performance.

“Stop & Shop is a trend-setting brand that is putting consumer privacy at its forefront while getting ahead of the future of targeting in cookieless world,” said Dan Aks, president at Undertone. “The campaign success from Stop & Shop and across the board for other industries exemplifies SORT’s ability to deliver on privacy while improving customer engagement, enhancing user experience, and increasing overall consumer satisfaction. We are very pleased with the results from our campaign with Stop & Shop and look forward to continuing this partnership.”

Stop & Shop utilized a multiformat and multiscreen approach to reach consumers at key moments of receptivity through interstitial, inline and adhesion formats. The campaign was geo-targeted to 415+ stores across five different designated market areas (DMA). The markets include Boston, MA, New York, NY, Providence RI, Springfield, NJ, and Hartford, CT.

Find more information on Undertone’s Marketer of the Month case study with Stop & Shop here.

Want to learn more about SORT™? Email: sort@undertone.com

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About Undertone

About Stop & Shop
A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. Stop & Shop’s GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose how and where they want to shop – whether in-store or online for delivery or same day pickup. The company is committed to making an impact in its communities by fighting hunger, supporting our troops, and investing in pediatric cancer research to help find a cure. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs 58,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit the website

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