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Explore Georgia Delivers a Unique and Creative Experience with New Privacy-First Targeting Solution to Increase Travel to the State

NEW YORK – August 10, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Explore Georgia, the tourism division of the Georgia Department of Economic Development (GDEcD), as its August Marketer of the Month case study. The campaign, which used SORT™, Undertone’s privacy-first, cookieless targeting solution, highlights Georgia’s outdoor and family-friendly attractions. The technology helped drive a 71% lift in bottom adhesion CTR, compared to contextual targeting.

Explore Georgia’s goals include reaching a national audience to increase awareness of Georgia’s travel offerings beyond the regional level, build stronger perceptions and considerations of Georgia as a travel destination, and reach new and untapped audiences through cookieless targeting. To prioritize consumer privacy and prepare for the deprecation of cookies, Explore Georgia utilized SORT, Undertone’s proprietary and full privacy-compliant cookieless targeting solution. The campaign also implemented high impact creative to allow users to explore different aspects of Georgia and designed ad units to increase consideration of traveling to the state.

SORT’s technology outperformed other targeting tactics across all KPI’s and ad formats. The campaign has driven a 41% lift in page grabber clickthrough rates (CTR) verse third-party cookies, 51% lift in page grabber CTR verse contextual, 11% lift in bottom adhesion CTR verse third-party cookies, and a 71% lift in bottom adhesion CTR verse contextual.

“As Georgia emerged from the pandemic, our strategy was to welcome and invite travelers to explore all our state has to offer, from mountains to beaches and big cities to small towns. Our goal was to strengthen Georgia’s position as a must-visit destination on the national level, setting our sights beyond the regional level,” said Mark Jaronski, Deputy Commissioner for Tourism at GDEcD. “The experience Undertone was able to provide allowed us to develop an innovative targeting solution matching the evolving cookie landscape, as well as to work with our partners to design and execute eye-catching creative that informed travelers of the unique and diverse experiences that can only be found in our state, ultimately inspiring travel to and within Georgia.”

Georgia is a state with immense natural beauty and outdoor appeal, including a mix of diverse activities and attractions for all travelers. The campaign invited people who were planning future trips and positioned the state as welcoming and ready for adventure seekers.

“Georgia is a top leisure travel destination in the U.S. and our campaign with Explore Georgia captured travelers’ attention and increased consideration by letting them explore the state through an immersive and engaging creative experience.” said Dan Aks, president at Undertone. “It is more important than ever before for travel brands to help their states stand-out from the rest and the best way to do that is through High Impact advertisements. The campaigns success showcases SORT’s ability to help reach more travel intenders, while still protecting user privacy. We are very pleased with the results and look forward to implementing SORT across more campaigns, especially within our travel division.”

Undertone was also a sponsor for the 2022 Georgia Governor’s Tourism Conference, presented by Explore Georgia, which took place in Athens August 1-3. It is the premier annual event for the state’s tourism and hospitality industry, with the goal of inspiring excellence and elevating Georgia’s tourism marketing efforts.

Find more information on Undertone’s Marketer of the Month case study with Explore Georgia here.

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Explore Georgia
Explore Georgia, the tourism division of the Georgia Department of Economic Development, is the state’s official destination marketing organization. Through its home office in Atlanta, nine visitor information centers, and a network of representatives across the globe, Explore Georgia inspires travel to and within the state through marketing programs developed and executed in partnership with the state’s travel industry. Despite COVID-19’s impact on the travel industry, Georgia’s tourism industry drove $53.7 billion in total economic impact and supported more than 410,000 jobs in 2020. Learn more at ExploreGeorgia.org.

 

 

 

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Regions Bank returns as sponsor for 85th year of AP Top 25 football poll

 

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and  published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

About AP

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $153 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.  Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Undertone

Undertone, a Perion company (NASDAQ:PERI), creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social to drive unmatched brand lift and audience engagement on virtually every screen and every device. Their award-winning creative team utilizes the company’s 20 years of experience and billions of impressions worth of data to intelligently craft campaigns that drive full-funnel KPIs, while making meaningful connections with the 200MM+ unique users they reach every month. Undertone brings the art and science of advertising together to construct campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com and perion.com to learn more.

 

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Stop & Shop Drives 33% Lift in Store Visits Using SORT™ – Undertone’s Privacy-First, Cookieless Technology

June Marketer of the Month case study features first-to-market grocery advertiser

 

Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Stop & Shop, a neighborhood grocer with a focus on fresh, healthy options at a great value, as its June Marketer of the Month case study.

 

Stop & Shop launched its ecommerce website in late 2020 to meet their customer’s and the marketplace’s shifting needs. Goals for this revamped campaign include driving sales, building brand recognition, and propelling growth within existing and new customers. To prioritize consumer privacy and prepare for the deprecation of cookies, Stop & Shop utilized SORT (Smart Optimization of Responsive Traits), Undertone’s proprietary and full privacy-compliant cookieless targeting solution. Altogether, the campaign drove omnichannel activities with a 33% incremental lift for in-store visits.

 

“Going into 2022, Stop&Shop wanted to ensure that we were ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first.  SORT checked all the boxes. We were able to run it alongside our traditional targeting methods, it was scalable across our geo-specific campaigns, it was so easy to activate and best of all, we are seeing it significantly outperform our 3rd party cookie-based tactics. We now feel confident that when cookies truly are a thing of the past, we are fully prepared!” Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop.

 

As the first-to-market grocery advertiser for SORT, Stop & Shop had a seamless experience, especially with nothing needed from the agency, brand, consumer or publishers to activate the campaign. The holistic approach ran on Undertone’s traditional and retail specific division to deliver engaging high impact experiences and personalized, dynamic circulars. Additionally, optimizations made during the campaign shifted budget into this new, privacy-first tactic and increased overall performance.

 

“Stop & Shop is a trend-setting brand that is putting consumer privacy at its forefront while getting ahead of the future of targeting in cookieless world,” said Dan Aks, president at Undertone. “The campaign success from Stop & Shop and across the board for other industries exemplifies SORT’s ability to deliver on privacy while improving customer engagement, enhancing user experience, and increasing overall consumer satisfaction. We are very pleased with the results from our campaign with Stop & Shop and look forward to continuing this partnership.”

 

Stop & Shop utilized a multiformat and multiscreen approach to reach consumers at key moments of receptivity through interstitial, inline and adhesion formats. The campaign was geo-targeted to 415+ stores across five different designated market areas (DMA). The markets include Boston, MA, New York, NY, Providence RI, Springfield, NJ, and Hartford, CT.

 

Find more information on Undertone’s Marketer of the Month case study with Stop & Shop here.

Want to learn more about SORT™? Email: sort@undertone.com

 

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

 

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Stop & Shop
A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. Stop & Shop’s GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose how and where they want to shop – whether in-store or online for delivery or same day pickup. The company is committed to making an impact in its communities by fighting hunger, supporting our troops, and investing in pediatric cancer research to help find a cure. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs 58,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit the website

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Ambetter Educates Over 2 Million Consumers About Healthcare Options During Open Enrollment Period Using SORT™, Undertone’s Cookieless Technology

Undertone’s May Marketer of the Month Case Study Features Top Health Insurance Marketplace

 

NEW YORK – May 3, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, has featured Ambetter, America’s number one marketplace health insurer, in its latest Marketer of the Month case study series highlighting forward-thinking advertisers that put consumers and privacy first.

 

As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertone’s proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement. Using SORT technology alongside a blend of high impact and connected TV (CTV) units to reach consumers across screens, Ambetter was able to achieve a significant increase in ad performance compared to alternative cookie-based tactics. Overall, the campaign drove 2.44 million visits to the Ambetter website, with over 68,000 consumers taking further action to learn more about Ambetter’s healthcare plans and pricing.

 

“As a healthcare brand in a highly regulated industry, we have to be stringent with the opportunities we choose to test and learn from,” said Sarah Wilson, senior media director at HLK Agency, the agency for Ambetter. “Undertone’s new SORT cookieless targeting solution was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party and pixel-based targeting and optimization models.”

 

“Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.”

 

As an early adopter of Undertone’s SORT, Ambetter tested SORT cookieless targeting within larger designated market areas (DMAs) and regions to help optimize campaign results and increase clickthrough rate (CTR) performance. SORT targeting generated a 39% increase in CTR on non-expandable bottom adhesion banner ads across screens, as compared to a cookie-based approach. The technology also generated an 87% lift in CTR in Undertone’s page grabber ad format. On CTV, Undertone delivered a 98% video completion rate (VCR) on branded CTV and live CTV+ formats. Audiences enjoyed and engaged with Ambetter’s video content, driving increased awareness and favorability for the brand as the health insurance provider of choice.

 

“Turning advertising into consumer action was essential for our team to deliver during Ambetter’s Open Enrollment season helping us achieve and even exceed campaign goals,” said Dan Aks, president at Undertone. “Our SORT technology continues to build momentum for campaign success in a post-cookie advertising ecosystem through its turn-key ease of use, especially as it does not require any integrations from consumers, advertisers or publishers. This month’s case study is another testament to the strong results our team can deliver for brands.”

 

Find more information on Undertone’s Marketer of the Month case study with Ambetter here.

 

About Perion


Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

 

About Undertone


Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Ambetter

Ambetter is a health insurance offering that is available on the Health Insurance Marketplace, or exchange, established by the Affordable Care Act. It is one of the healthcare programs provided by Centene Corporation, a Fortune 25 multi-national healthcare enterprise. Ambetter is made available through local health plans and covers a wide variety of healthcare services, including preventative and wellness services, maternity and newborn care, pediatric services, mental health and substance abuse services, prescription drug coverage and more.

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Colorado Tourism Office Sees 106% Lift in Clickthrough Rates Using SORT™ – Undertone’s Cookieless Technology

Undertone Launches Marketer of the Month Case Study with Colorado Tourism Office

NEW YORK–(BUSINESS WIRE)–Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, has released its first Marketer of the Month case study highlighting forward-thinking advertisers putting consumers first after seeing great results in their campaign with Colorado Tourism Office. As a result of their partnership with Undertone and being one of the first advertisers to utilize SORT, or Smart Optimization of Responsive Traits technology, Colorado Tourism Office saw a significant lift in short- and long-term brand goals as well as overall advertisement engagement.

Implementing Undertone’s proprietary cookieless technology, SORT, Colorado Tourism Office was able to achieve a significant increase in performance across all formats compared to alternative cookie-based tactics. With over 106% lift in Page Grabber CTR, 60% lift in Page Grabber IR and a 40% increase of delivery on browsers that were previously inaccessible, the performance results drove 241K consumers to Colorado Tourism Office’s site and 330K interactions all directly from Undertone’s High Impact formats, Page Grabber and Brand Reveal.

“The Colorado Tourism Office has been hard at work discovering targeting solutions that are future-proofed,” said Colorado Tourism Office. “When we presented with the opportunity to test out Undertone’s new cookieless targeting solution, SORT, we jumped at it. In the tests we ran, we were able to reach entirely new audiences by scaling our delivery on previously inaccessible browsers, and results also significantly exceeded our cookie-based targeting tactics. Scale, privacy, and performance? Can’t beat it.”

As the first-to-market adopter of Undertone’s SORT, Colorado Tourism Office utilized the privacy-first alternative to traditional targeting tactics to generate brand awareness and consumer interest in visiting the state.

A brand and creative diagnostic of the campaign delivered in outstanding results from System1, a global advertising effectiveness, brand equity and innovation firm. It received 5 stars in long-term effectiveness, based on emotional intensity, total emotions and positive emotions, and an exceptional short-term sales spike, based on emotional intensity and unaided brand awareness. More than four-out-of-five of those exposed to the ad were likely to consider Colorado for their next vacation. The state’s variety and beautiful scenery drove happiness and surprise: the two most valuable and positive emotions.

“Long-term effectiveness as well as short term immediate sales spikes resulted from our campaign with Colorado Tourism Office,” said Dan Aks, president at Undertone. “With SORT’s real time, human-based solution, our technology utilized what a person is doing in the moment to predict what advertisement they want to see – it is fluid and real – just like humans. We’re excited about the strong results and look forward to continuing to revolutionize the post-cookie advertising ecosystem to deliver exceptional outcomes for our partners.”

Undertone utilized data-derived insights and SORT technology to reach Colorado Tourism Office’s target audience and influence travelers to visit all areas of the state and reignite bookings to support businesses, restaurants and hotels as they recover from the Covid-19 pandemic.

Find more information on Undertone’s Marketer of the Month case study with Colorado Tourism Office here.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Colorado Tourism Office

Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavorful cuisine and 28 renowned ski areas and resorts. The state’s breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 12 national parks and monuments, 26 scenic and historic byways and 58 mountain peaks that top 14,000 feet. For more information or a copy of the Colorado Official State Vacation Guide, visit www.COLORADO.com or call 1-800 COLORADO. Follow Colorado on Twitter, Facebook, Instagram and YouTube.

 

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New Study Shines Spotlight on the Benefits of Creating Positivity for Diverse Audiences

Study validates campaigns across African American, Hispanic and LBGTQIA+ audiences with exceptional and five-star rated results

NEW YORK, NY – April 7, 2022- Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, Intelligent High Impact campaigns, today published a study through its partnership with System1, a global advertising effectiveness, brand equity and innovation firm: “Creating Positivity for Diverse Audiences.” The study analyzed nine publicly available video advertisements from 1,350 adults age 18+ who classify themselves across one of three audiences: African American, Hispanic or LGBTQIA+.

Ads reviewed were from Geico, McDonalds, JIF, Orbitz, Uber, Bubly, Cadillac, Pepsi, and Pantene. The ads that had the highest Sales Spike, indicating short-term effectiveness, received an “exceptional” rating; the top long-term effectiveness Star Rating is five stars earned by only 1% of all ads measure by System1. Six of the ads received a four-star rating and three a five-star rating. In addition, seven were honored with exceptional sales spike ratings, one with strong and one with good rates. Altogether, the results exemplified that although physical representation is vital, the right approach and way of looking at the world will be rewarded.

Themes from the ads included nostalgia, family, authenticity, celebration, inspiration, music, and acceptance. Common threads also included creative storytelling focused on positive portrayals of true and relatable characters celebrated for the differences that make them who they are along with the humor, wisdom, love, creativity, and humanity shown through the people in the ads.

“To understand how we can better resonate with diverse communities, our team worked with System1 to explore the emotions consumers feel when viewing an ad,” said Dan Aks, president at Undertone. “Many companies state that they want to make a difference for a more inclusive world, but to do so, it is vital to understand the audience’s perspective. Results from our study show that the specific ads our audience watched go beyond simple representation to appeal to diverse groups while excelling on an emotional, human level to advance equality.”

System1 exposed each consumer in the group to one advertisement that might typically target them, with a total of three ads per audience measured. Respondents chose a facial expression from a wheel of seven emotions including a neutral option to select the degree to which they felt that emotion when exposed to the ad. Before concluding the results, respondents were also re-exposed to the ad to supply in-the-moment reactions.

When analyzing the results, System1 provided two scores: a short term “Sales Spike” based on emotional intensity and unaided brand recall and a long-term Star Rating built on a weighted average of emotional intensity, total emotions/lack of neutrality and the two most valuable emotions, happiness and surprise.

Throughout a seven-year partnership, Undertone and System1 have measured the emotional effectiveness of digital and video advertisements for Undertone’s clients as a form of user experience testing to perfect the company’s approach to intelligent high impact advertising. System1’s strategy is based on the Nobel Prizewinning work of Dr. Daniel Kahneman who provided that 95% of decisions are driven by thinking that is fast, intuitive and emotional known as System 1 thinking.

In 2021, Undertone’s passion for showcasing diversity in creative helped them launch “The Uplift Collective,” where they focus not just on the creative aspect but, the publishers in their network as well. The Uplift Collective is a portfolio of publishers that are minority, women, & LGBTQIA+ owned, as well as those who are committed to advancing social justice, environmental sustainability, and equal representation. This dedicated portfolio enables Undertone to connect Uplift publishers with demand opportunities from advertisers across all verticals, while providing brands the ability to support underrepresented communities and global causes via mindful media buys.

For more information on the study visit https://undertone-diversity.splashthat.com/.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

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70 Campaigns in Three Months: SORT™ – Undertone’s Cookieless Breakthrough – is Generating Clickthrough of At Least 2x Higher than Privacy-Invading Ads

Combining privacy and performance, Undertone’s innovation demonstrates that third-party, cookie-based ad targeting is now a part of history

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SORT results also reflect a dramatic 14% decrease in costs per visit

TEL AVIV, Israel & NEW YORK–(BUSINESS WIRE)– Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, Intelligent High Impact campaigns, announced today that its pioneering SORT™ technology has been validated and re-validated across multiple campaigns.

“There are no more excuses. Advertisers now have a clear choice – they can follow what consumers are demanding – that their privacy be respected – without compromising on ROI. SORT, or Smart Optimization of Responsive Traits, does not require any publisher integration”

Over 70 global clients spanning all verticals – including leading entertainment, healthcare, technology services, and consumer goods brands – report that SORT’s AI-driven, signals-based platform has demonstrated 2x CTR higher than third party cookies and a 60% lift in interaction rates. These campaigns all proudly display the “SORT Seal”, a badge of honor that is displayed on every SORT-powered ad, so that brands can signal their respect of user privacy, and users can instantly determine which ad is “safe to click.”

“As a healthcare brand in a highly regulated industry, we have to be stringent with the opportunities we choose to test and learn from,” said Sarah Wilson, senior media director at HLK Agency. “Undertone’s new SORT cookie-less targeting technology was a welcome solution to our Open Enrollment campaign as it allowed a privacy-compliant way to test moving away from traditional 3rd party pixel-based targeting and optimization models. Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a 39% and 87% lift across our core creative units, as compared to cookie-based methods. As our industry moves away from cookies, solutions like SORT ensure that we are future-proofing Ambetter by maximizing campaign KPIs in a compliant, consumer-first way.”

This rigorously analyzed and assessed data is based on browser-based performance, as well as devices that are inaccessible to cookie-based targeting. The results speak for themselves in the statistical data presented below.

“There are no more excuses. Advertisers now have a clear choice – they can follow what consumers are demanding – that their privacy be respected – without compromising on ROI. SORT, or Smart Optimization of Responsive Traits, does not require any publisher integration,” said Doron Gerstel CEO at Perion. “SORT is the technology outcome of the R&D investment in Perion’s Intelligent HUB – a platform that pulls in signals from all of Perion’s demand and supply assets. Then, through our propriety AI technology, SORT identifies ‘common ground’ traits to drive predictable and scalable results across all devices, driven by our ability to aggregate real-time data signals, on the fly – all without the use of cookies.”

“SORT is available to brands that cherish user privacy through Undertone, a Perion company,” commented Dan Aks, president at Undertone. “We’re delighted by these validating results with campaigns using SORT. We fully expect to see the rapid scaling of the SORT platform as the realization that privacy and results are not mutually exclusive. As consumers recognize and respond to the SORT Seal – and eventually ignore ads that don’t clearly communicate that they can click safely – the exponential growth of SORT will transform the post-cookie advertising ecosystem.”

SORT has been comprehensively reviewed by Neutronian, a pioneer of independent data quality certification, and was awarded with Neutronian’s Cookieless Certification. SORT is also validated across campaigns including Colorado Tourism and Owl Labs. For more information on cookieless targeting please visit https://www.perion.com/solutions/cookieless-targeting/.

About Perion

Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About SORT

SORT, or Smart Optimization of Responsive Traits, is a technology outcome of Perion’s investment in its “Intelligent HUB” – a platform for pulling in signals across all advertising channels and optimizing traffic at scale, yielding superior engagement metrics and KPIs.

SORT is being offered by Undertone, a Perion company and the leader in data-driven, intelligent high impact campaigns. The multi-dimensional targeting technology identifies otherwise unrecognized similarities between users and creates different groups – which is the “Responsive Traits” component of the platform.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2020 filed with the SEC on March 25, 2021. Perion does not assume any obligation to update these forward-looking statements.

 

Categories
Brand Advertising brand awareness

The Uplift Collective Salutes Black History Month by Supporting Black-Owned Publishers Who Are Making History Every Day

The Collective gives underserved publishers opportunities to increase awareness and revenue, while advertisers have the ability to make meaningful media buys

NEW YORK–(BUSINESS WIRE)–In recognition of Black History Month, Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, Intelligent High Impact campaigns, announced that through its Uplift Collective initiative, it will be donating a portion of ad sale proceeds to charities and organizations selected by the company’s publisher and brand partners. February 2022 will be The Collective’s largest payout month since it launched in June 2021.

The Uplift Collective is designed to connect Undertone’s collection of minorities, women and LGBTQIA+ owned publishers – in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation – with advertisers. The Uplift Collective then makes it easier for advertisers and brands to create real impact through mindful media buys.

Publishers in The Uplift Collective include Her Agenda, SheMedia, Black Southern Belle and more, reaching over 50 million people worldwide. By joining the Collective, Undertone provides these publishers support beyond the ad buy through tech, formats and tools, while also making it easier for advertisers and brands to spend mindfully. To date, brands from a wide array of verticals have joined this initiative including major auto, entertainment, CPG and retail advertisers. And, for each campaign running on the Collective, Undertone donates two percent of the proceeds to relevant charities & organizations, determined by our publisher & brand partners.

Testimonials from The Uplift Collective’s publisher partners:

  • “When it comes to advertising opportunities, this is about more than just a dollar, it’s about impact,” said Rhonesha Byng, founder of Her Agenda. “With an increase in our ad revenue, we can achieve sustainability that allows us to hire more, invest more, and ultimately have a deeper impact on the path to actualizing our mission. As an independent Black-woman-owned media publisher, more often than not my company, Her Agenda, has not been included in advertising budgets, so it’s powerful that Undertone has made it their mission to provide additional support and resources to change that narrative going forward.”
  • “As the most trusted, black-owned hip-hop news brand since 1995, SOHH.com is proud to partner with Undertone Uplift in their commitment to empowering publishers like us with best-in-class ad tech and unique demand direct from top brands and advertisers,” said Felicia Palmer, CEO of 4Control Media Inc.
  • “As an African American woman and founder of a lifestyle brand, it’s always been my focus to support other women through my platform,” said Michiel Perry of Black Southern Belle. “Particularly women from small, rural communities are near and dear to my heart, as rural South Carolina is my home base. I’m thrilled to be a part of The Uplift Collective, an initiative engaging, supporting, and promoting women business owners.”

Undertone and The Uplift Collective look forward to the future of enabling more minority-owned businesses to increase their reach while making an impact within their communities during and beyond Black History Month.

“Change happens when skills interact with a massive social need,” said Dan Aks, president at Undertone. “Undertone helps lift businesses in the here and now by steering revenue to current and emerging businesses, while charitable donations provide for the future. This is a flywheel Undertone hopes to nourish.”

The Uplift Collective will continue to donate a portion of its ad sale proceeds to charities and organizations as the campaign moves forward, especially in light of Women’s History Month and International Women’s Day in March.

For more information on The Uplift Collective, visit https://upliftcollective.splashthat.com/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Perion
Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

Contacts

Kim Leone
VP,  Emerging Business, Marketing & Strategic Services
kleone@undertone.com
732.567.4133

Categories
ctv Uncategorized

How High Impact CTV Makes Ads More Engaging, Relevant — and Unmissable

Head to Ad Exchanger to read more: https://www.adexchanger.com/ad-exchange-news/how-high-impact-ctv-makes-ads-more-engaging-relevant-and-unmissable/

Categories
Uncategorized

Undertone Named to the 2022 Ad Age Best Places to Work List Undertone makes the list for the second year in a row and ranks four higher than last year, prioritizing company culture and its employees

NEW YORK – January 25, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) company and leading provider of Intelligent High Impact advertising solutions across all platforms, screens, and devices, today announced it has been named to the 2022 Ad Age Best Places to Work list for the second year in a row. This program was created by Ad Age and Best Companies Group, and Undertone ranked five out of 50 companies, which is four ranks higher than the previous year.

Ad Age Best Places to Work honors companies that went above and beyond to support their employees, especially during tumultuous times such as the COVID-19 pandemic. Specifically, Undertone exemplifies respect for its individuals and teammates by investing authority into its people, and one example is the development and hiring within. To ensure everyone is set up for success, the company established a feedback loop to increase development. Undertone also awards its employees’ great performance with spot bonuses and company awards.

This year’s annual survey and awards program was designed to identify, recognize, and highlight the best employers in the North American marketing industry. Other components that led to Undertone topping the list include its devotion to diversity – more than half of its employees are women – flexible options from work-from-anywhere, unlimited time off and summer Fridays. Perion also recently gave Undertone the funds to provide every employee with a $1500 travel voucher as a thank you for a great year.

“When the company wins, we all win, so we are honored to be recognized for the second year in a row,” said Dan Aks, president at Undertone. “The past two years have shed a light on the importance of company culture, and this award demonstrates our dedication to prioritizing our employees’ purpose, goals and needs.”

The list is chosen based on an analysis of questionnaires submitted by employers and survey responses from their employees. Companies entered a two-part survey process, and the first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems, and demographics. The second part consisted of an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking, and Best Companies Group managed the overall registration and survey process, analyzed the data, and chose the final rankings.

To be considered for participation, companies had to be a for-profit, not-for-profit business or government entity operating a facility with at least 15 employees working in the United States for at least one year. Organizations must also be an agency; ad tech firm; brand or corporate marketing department or group; or in-house agency of a marketer. Additional conditions applied; for more information on eligibility and other aspects of the program, please visit www.aabestplacestowork.com.

Ad Age honored all the winners and revealed the final rankings in a special report published today, and it can be found here.

About Perion


Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

 

About Undertone


Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Ad Age


Ad Age is a daily must-read for an influential audience of decision-makers and disruptors across the marketing and media landscape.

 

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

 

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.