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Undertone Launches its ‘Shoppable High Impact’ Technology Solution, Enabling Consumers To Add Products To Retailers’ Carts From Directly Within Ads

 

In partnership with SmartCommerce, the Click2Cart®-enabled capability allows shoppers to utilize a single click-to-cart function, providing advertisers with consistently updated data on consumer purchases.

“The activation process was simple, and we love how easy it is for users to shop our products from directly within the ad,” reports Centro

 

NEW YORKAug. 24, 2021 /PRNewswire/ — Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative in partnership with SmartCommerce, Shoppable High Impact. The innovative technology solution allows shoppers to add products directly to a retailer’s cart with just one click on all of Undertone’s ad formats, including Interactive CTV.

Undertone combined its Intelligent High Impact formats with SmartCommerce’s digital carting technology to allow consumers to shop from Undertone’s ad units. By leveraging the Click2Cart® functionality, users are able to add products to their cart with one click on an ad. For brands that want to give their consumers more choice, shoppers have the option of choosing their preferred retailer and product from within the ad. Undertone’s award-winning in-house creative division custom designs each creative experience so that it is entirely unique.

“We recognize the importance of making the online shopping experience more seamless for consumers and more effective for brands,” said Dan Aks, president at Undertone. “Our Shoppable High Impact is the future of digital shopping. It includes a simple activation process for users to shop directly within an ad, giving a choice of retailers and products. In just one experience, we saw a carting rate of almost 3% and more than 27,000 products added to carts. With this functionality, we are creating a unique and optimal shopping experience not only for consumers, but also for brands.”

The technology behind Shoppable High Impact helps brands drive purchases by connecting ad experiences directly to add-to-cart functionality. This gives brands the ability to obtain and optimize data that is always being updated, creating a more personalized shopping experience. Further, SmartCommerce will automatically detect a retailer stock status in real time and provide the closest alternative if an item is out of stock, preventing the user from searching elsewhere.

“Undertone’s shoppable formats were perfect for helping us drive purchases at Target. The high impact experiences were large enough to showcase multiple product SKUs, while the single-click-to-cart functionality allowed people to add a product to their cart with only one click,” said Jane Frye, director of client and media services at Centro. “The activation process was simple, and we love how easy it is for users to shop our products from directly within the ad. Can’t wait to run another campaign soon!”

“Undertone’s Intelligent High Impact units put the right message on the right screen for the right consumer at the right time to drive performance – not just awareness.  We are thrilled to be aligned with such an innovative and smart partner, particularly as consumer habits are so rapidly evolving,” noted Jennifer Silverberg, SmartCommerce CEO.

For more information on Undertone’s Shoppable High Impact, visit https://www.undertone.com/solutions/data-tech-measurement/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About SmartCommerce
Click2Cart® is a trademark of SmartCommerce, the provider of Click2Cart services. SmartCommerce is an AI-based data platform that acquires and optimizes real-time retailer product data to power frictionless eCommerce volume for CPG manufacturers and their retailer partners. Optimized for the way consumers actually discover and choose CPG products online, SmartCommerce’s core Click2Cart solutions have helped consumers cart over $1Billion of products from brand websites, ads, social media posts and more in the last 12 months. To learn more about the SmartCommerce Click2Cart technology, please visit: https://www.smartcommerce.co/ 

About Perion
Perion (Nasdaq:PERI) is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

SOURCE Undertone

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Regions Bank returns as sponsor for 85th year of AP Top 25 football poll

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

Choose a snippet image
Alabama wide receiver DeVonta Smith scores a touchdown past Ohio State safety Josh Proctor during the first half of the College Football Playoff national championship game, Jan. 11, 2021, in Miami Gardens, Fla. (AP Photo/Chris O’Meara)

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and  published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

About AP

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $153 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.  Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Undertone

Undertone, a Perion company (NASDAQ:PERI), creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social to drive unmatched brand lift and audience engagement on virtually every screen and every device. Their award-winning creative team utilizes the company’s 20 years of experience and billions of impressions worth of data to intelligently craft campaigns that drive full-funnel KPIs, while making meaningful connections with the 200MM+ unique users they reach every month. Undertone brings the art and science of advertising together to construct campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com and perion.com to learn more.

Contact

Lauren Easton
Global Director of Media Relations and Corporate Communications
The Associated Press
212-621-7005
leaston@ap.org

Patrick Maks
Media Relations Manager
The Associated Press
212-621-7536
pmaks@ap.org

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ad tech advertising Branding Creative ctv Uncategorized

Undertone Launches its High Impact CTV Suite; Innovative Technology Solution Proven to Create Dramatically Improved Consumer Engagement

New product suite dramatically expands Undertone’s comprehensive multiscreen solution, enabling advertisers to reach new levels of interaction and intimacy that facilitate deeper brand/consumer connections

“With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable!” reports DraftKings

 

NEW YORKJuly 27, 2021 /PRNewswire/ — Undertone, a Perion Technology Ltd. company (NASDAQ: PERI), the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative, the High Impact CTV Suite. Heralding a new level of innovation and maturity for CTV, the innovative technology was developed by Perion’s industry-leading R&D team. It serves as a catalyst for new levels of engaged and memorable connections between brands and consumers across all screens – a critical, yet challenging task in today’s crowded video ad space that spans TV, desktop, mobile, and other connected devices.

Undertone’s High Impact CTV Suite complements the company’s existing video and display offerings, enabling a comprehensive multiscreen solution that is required for advertisers amidst a fragmented video landscape. The new product suite is driven by technology that extends the capabilities of conventional CTV by making high-impact advertising a more central part of the media consumption experience.

The technology-powered solution includes key Undertone offerings: Live CTV, Branded CTV, and Interactive CTV. Undertone’s Live CTV integrates ads alongside the content, rather than running them during ignorable ad breaks, allowing brands’ key messages to have the stature that derives from appearing alongside live broadcasts of sports, Esports or music content.

The technology behind Undertone’s Interactive CTV allows viewers to directly interact with video ads, using their remote controls to explore brand content and bring up expanded canvases with additional videos. Further, the ads can include QR codes for viewers to engage with on their mobile devices. Finally, Undertone’s Branded CTV grabs viewers’ attention with custom, eye-catching graphics and animations – for example, a car that appears to be driving across the screen.

“Undertone recognizes the challenges brought on by the current disjointed video ad space, and has invested time and resources to develop a full, all-encompassing multiscreen solution, which now proudly includes CTV,” said Dan Aks, president at Undertone. “Our High Impact CTV Suite is integrated end-to-end, which means it amplifies personalization and interactivity. Brands are truly excited by their ability to now have consumers engage with them in new ways, whether it’s with their remotes, through QR codes, or via content integration. With this product suite, we’re truly putting brands directly into the hands of their consumers.”

Undertone’s award-winning in-house creative division custom designs each creative experience so that it is entirely unique and, most importantly, memorable.

“We make significant investments in sports on linear TV, but were looking for something new and exciting, and this was definitely it,” said Olivia Sutherland, Senior TV Growth Marketing Associate, at DraftKings. “With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable! We loved that we could feature our CTV spots, coupled with the addition of custom backgrounds that showcase our logo and key messaging. It was a no-brainer.”

For more information on Undertone’s High Impact CTV Suite, visit https://www.undertone.com/solutions/video-ctv/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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Undertone Named on Selling Power’s “50 Best Companies to Sell For” List for Ninth Consecutive Year

Undertone, a leader in data-driven, Intelligent High Impact campaigns across screens and a subsidiary of Perion Network Ltd. (NASDAQ:PERI), has ranked on the Selling Power 50 Best Companies to Sell For [https://bit.ly/35RmLi1] list. This is the 21st consecutive year the ranking has been published by Selling Power and the 9th consecutive year Undertone has made the list.

Daniel Aks, Undertone President, says “This achievement is one that we are so proud of as an organization – it reflects directly to the talent and passion we see in our leadership, sales teams, and support teams. Even in a year filled with disruptions, this team exceeded goals and continued delivering white-glove service. ”

Selling Power magazine founder and publisher Gerhard Gschwandtner says, “The companies who earned a spot on this year’s list have truly world-class sales organizations. In addition to providing superior onboarding and ongoing sales training, they quickly pivoted their strategy to give their sales reps the tools and skills they needed to succeed in today’s digital, remote selling environment.”

To assemble this year’s 50 Best List Selling Power’s research team created a thorough application where they gathered data across four main categories:

  • Compensation and benefits
  • Sales culture
  • Onboarding and sales enablement strategies
  • Sales training and coaching

Companies were ranked in each of the categories above to determine the final list. The methodology is the product of years of research, and Selling Power continues to refine the approach each year. Almost all the companies featured on the list invested in and offered thorough training specific to virtual selling in response to the pandemic. The list encompasses companies of all sizes – with sales forces ranging from fewer than 100 salespeople to companies with sales-force numbers in the thousands.

The full ranking of Selling Power’s 50 Best Companies to Sell For in 2021 can be viewed here: https://bit.ly/35RmLi1.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Selling Power

In addition to Selling Power, the leading digital magazine for sales managers and sales VPs since 1981, Personal Selling Power, Inc., produces the Sales Management Digest and Daily Boost of Positivity Enewsletters, as well as videos featuring interviews with top business executives. Selling Power is a media sponsor of the Sales 3.0 Conference (https://www.sales30conf.com), which is attended by a total of more than 4,500 sales leaders each year. For additional information, please visit http://www.sellingpower.com/.

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Perion Introduces Undertone’s New Division to Address Retail’s Biggest Unsolved Digital Dilemma

TEL AVIV & NEW YORK–(BUSINESS WIRE)–Jun. 17, 2021– Perion Network Ltd. (NASDAQ:PERI) a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media, and display / video / CTV advertising – announced today that Undertone, a leader in data-driven, Intelligent High Impact campaigns across screens, has a new division dedicated to retail marketing. Retailers are now able to deliver dynamically updated, personalized, and geographically-sensitive pricing – on an item-by-item and bundled basis – across its suite of high impact digital display units.

The convergence of dynamic, AI-driven optimization and Undertone’s breakthrough creative has been beta-tested in the circular market – with millions of consumer interactions – and has been proven to be an omnichannel home run, generating ROAS (Return On Ad Spend) up to 9x, increasing low price perception by over 60% and aiding in up to 83% brand awareness, per Lucid studies conducted.

The new Retail platform and its innovative digital circular could not come at a more perfect time. Grocery retailers are looking forward to enormous upside – industry sales are expected to reach $1.1 trillion by 2027, according to Grand View Research – as the pandemic has fueled growth in DTC (Direct-to-Consumer) and stay-at-home behaviors. But this comes in the face of the well-established slow death of print media, which has dramatically reduced the distribution of the conventional circular.

Meghan Galligan, Senior Manager of Digital Media, and Experience at Stop & Shop, who participated in the high impact circular beta test, noted that:

“Undertone’s high impact circular capabilities were extremely turn-key to execute and have allowed us to transform the content and distribution of our weekly ad. Not only is it personalized, but Undertone’s interactive formats also provided the ideal canvas to showcase a curated selection of top deals each week, specific to geographic shopping behaviors. We are planning to scale this technology to ensure our customers are getting the content that is right for them. Based on the results of our initial campaigns, it’s clear our shoppers love it too!”

Undertone plans to expand its Retail platform and Price & Item technology more deeply into the retail operating system, since the data solutions it provides have end-to-end impact, from supply chain and warehousing to POS.

Undertone President, Dan Aks, “Undertone’s Retail platform s is an innovation-driven by our core assets, and unique ability to combine data, technology, and creative to drive outsized results for our clients. We have been listening carefully to our retail partners – particularly in grocery – as they have shared the complex challenges they face in today’s hyper-competitive, digital-first environment. We believe that our new division will become an invaluable strategic and operational partner as they build their moats.”

Doron Gerstel, Perion’s CEO, added “Our healthy early growth – and exciting future in the Retail Media vertical – represent the next level of Perion’s cross-channel diversification strategy. We’re putting more and more efforts to verticalize our offerings and gain both market share and long-term partnerships with our important customer partners.”

Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition, and results of operations of Perion. The words “will”, “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions, and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2020 filed with the SEC on March 25, 2021. Perion does not assume any obligation to update these forward-looking statements.

About Perion Network Ltd.
Perion is a global technology company that delivers holistic strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers

Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned and Underrepresented Publishers with Likeminded, Committed Advertisers

The Uplift Collective provides underrepresented publishers with opportunities for increased awareness and revenue while empowering advertisers to make meaningful media buys

NEW YORK – June 09, 2021 – Undertone, the leader in data-driven, intelligent high impact campaigns, today announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone’s collection of minority, women and LGBTQIA+ owned publishers – in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation – with advertisers. In turn, the Uplift Collective makes it simple for advertisers and brands to make a real impact through mindful media buys. Publishers in the Uplift Collective, which include Her Agenda, SheMedia, Black Southern Belle and more, reach more than 50 million people worldwide.

“As an African American woman and founder of a lifestyle brand, it’s always been my focus to support other women through my platform. Particularly, women from small, rural communities are near and dear to my heart, as rural South Carolina is my home base. I’m thrilled to be a part of Uplift Collective, an initiative engaging, supporting, and promoting women business owners,” said Michiel Perry of Black Southern Belle.

The Uplift Collective consists of both a media network, and a marketing support program – with the goal of a 25% increase in revenue directed towards its members. To further enhance this initiative, publishers in the collective will be provided additional tech, tools, and education, and advertisers will have access to an array of custom, audience-aligned creative services. Undertone will also be donating a portion of the proceeds to charities and organizations selected by the company’s publisher and brand partners.

“Designed to help bring demand opportunities to well-deserving publishers, while also providing brands with a straightforward and impactful way to support underrepresented communities and global causes, the Uplift Collective is truly a win-win situation,” said Daniel Aks, President of Undertone. “I am immensely proud of the Undertone team for developing this much-needed, highly functional innovation that will truly make a difference for publishers nationwide.”

Undertone has long been dedicated to putting its resources towards the people and causes that matter most. Undertone employees are encouraged to log 40 hours of paid time off for community service throughout the year and are given the opportunity to participate in donation drives. Through the #undertonecares program, the company identifies an important cause each month, uses social media platforms to inform, educate and engage audiences, and ultimately donates to a related charity.

In addition, Undertone has partnered with Givsly, a social impact corporation that helps companies turn their existing resources into tools for social good to give back to local communities through in-person and virtual events. Undertone was the premier sponsor of Givsly’s “Season without Swag” initiative, which raised over $350k for local charities over the 2020 holiday season.

“When we began to engage with publishers about the Uplift Collective, we were overwhelmed with the positive response and feedback from the community, as they confirmed the important need that the network fills,” said Karla White, Head of the Uplift Collective. “Not only is it a great opportunity to celebrate worthy publishers, but it also serves as a tangible way to support their long-term business goals through increased revenue opportunities.”

For more information on the Uplift Collective, visit https://upliftcollective.splashthat.com or email us directly at upliftcollective@undertone.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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ad tech advertising Brand Advertising CBD data

Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A Powerful New Consumer Group

NEW YORK, February 16, 2021—Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad targeting by ingesting Fyllo’s cannabis and CBD audience segments. As part of the new offering, Undertone is providing enhanced targeting with a differentiated data set from Fyllo, creator of the first and largest ecosystem of cannabis and CBD-derived purchase data. With it, marketers in mainstream consumer categories like CPG, QSR, Pharma, Alcohol and Retail can reach a previously inaccessible and untapped consumer group.

 

“You couldn’t ask for better timing for this partnership,” said Dan Aks, President of Undertone. “With the growth of the cannabis market just getting started, we believe this data will be invaluable to our clients in every vertical.”

 

2020 was a defining year for the cannabis industry, driven by powerful cultural and commercial forces. The election, where five new states voted to legalize cannabis, combined with the  “essential business” designation in response to the COVID-19 crisis brings a long-overdue legitimacy to the category and its consumers. Today, a vast majority of the US population has access to some form of legal cannabis or CBD. According to MRI-Simmons, 61 million people (1 in 4 US adults) now consume cannabis or CBD products on a regular basis. And as states work to recoup tax revenues, legalization and, ultimately, consumption will accelerate, creating new opportunities for brands in every consumer category.

 

“People of all lifestyles and life stages consume cannabis and CBD, making up one of the largest and fastest-growing consumer groups in the world,” said Chad Bronstein, CEO of Fyllo. “They represent a massive opportunity for marketers who want to reach an audience with both the scale and mindset to fuel growth.”

 

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

About Fyllo

The Fyllo Compliance Cloud is a suite of enterprise-grade software and services built for the complexities of highly regulated markets. We deliver end-to-end data, media, retail and regulatory solutions that leverage Fyllo’s leading technology to help organizations scale faster with trust and confidence in compliance. Learn more at www.hellofyllo.com.

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ad tech advertising Brand Advertising Branding

Undertone Takes Significant Step By Aligning Brand Story With Successful 2020 Company Strategy

(New York, February 1st, 2021) Today, Undertone – a leader in data-driven, Intelligent High Impact campaigns, unveils a fresh new brand narrative – including positioning and graphic identity – that fully captures the Company’s unique ability to converge the inseparable art and science of advertising to orchestrate campaigns that “break the impact barrier” by connecting with and inspiring consumers, brands and publishers alike.

Starting now, Undertone will go to market as offering “Intelligent High Impact” solutions across all channels –  including Interactive CTV – which was added to the Company’s product suite last year and helped drive the successful business results, as the market rapidly adopted the ability to break through the “attention wall” on virtually all screens and devices.

“This new company narrative beautifully captures what we’re about,” said Dan Aks, president of Undertone.  To deconstruct the statement, “high impact” is what Undertone’s eyeball-dominating creative has always done, while “intelligent” recognizes our strong underlying technology and AI-driven targeting, which have benefited from significant Perion R&D investment.”

“Undertone has been a pioneer in digital media for more than 20 years” added Aks.  “Our mission has remained unchanged – to crush KPIs with stunning and un-ignorable creative.  What has changed is rapid evolution of AI, machine learning, and overall data sophistication – which bring unprecedented speed and precision to the challenge’s brands face today: capturing, measuring and optimizing attention across all screens and formats.”

This new chapter for Undertone includes a completely new website, new marketing materials, standard operating procedures, and so much more. In addition, Undertone is now showcasing a brand new explanatory video that dramatizes how the Company breaks the impact barrier for brands.

Visit Undertone.com to check it out.

Reach out to us at tellmemore@undertone.com to find out how we can work together today.

About Undertone:

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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ad tech advertising Uncategorized Video

UNDERTONE HIRES ADVANCED TV INDUSTRY LEADER TODD COHEN TO SPEARHEAD VIDEO/CTV SALES

September 10, 2020, NEW YORK–(BUSINESS WIRE)– Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced that it hired the breakthrough media visionary Todd Cohen as Vice President, National Video/CTV Sales. In this new role, Cohen will lead strategy across Video and Advanced TV, partnering with agencies and brands to take advantage of Undertone’s impressive new video suite.

Cohen brings nearly two decades of deep and broad experience in media, including leadership roles in Advanced TV, most recently at Samba TV. He was part of the team that pioneered bringing TV-to-digital targeting to market, and then the first team using ACR (Automatic Content Recognition) technology to reach TV audiences in digital. Cohen also has experience in both broadcast and cable television.

“Todd’s expertise and strategic vision make him the perfect person to lead Undertone and our advertisers into the future of video and CTV,” said Dan Aks, President of Undertone. “With consumers rapidly changing the way they watch video, there’s a tremendous opportunity for marketers.”

“If ever there was a ‘right company, right time’ moment, it’s Undertone and the creative innovation they can bring to the Advanced TV space” said Cohen. “Undertone is uniquely positioned to amplify the impact of advertiser messages across screens, combining the power of CTV and real time TV data with interactive creative.”

Undertone’s video offering includes a full stack of cutting-edge solutions that can meet and exceed any digital and video KPI. This solution set is the first of its kind to blend premium Connected TV placements, data-driven instream pre-roll, interactive pre-roll, video-first high impact outstream units, and social video across major platforms like Facebook and Instagram.

To tie all of their solutions together, Undertone leverages ACR TV data targeting capabilities from 23 million households in the US. This custom targeting allows brands to target those exposed to linear TV ads or content to digital devices within seconds. Undertone can also extend reach among elusive audiences that didn’t see their Linear TV campaign to CTV and digital.

“Todd is exactly the kind of sales leader we were looking for,” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team at this moment when CTV is poised to take off.”

About Undertone:

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

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Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it will be supporting the Ad Council. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health.

#Alone Together is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com.

“We are all in this together,” says Undertone President Dan Aks. ”But even if you’ve heard it before, remember that the advertising industry has a unique set of tools and skills to help educate and inform people during an emergency like this pandemic. We have a moral imperative to deploy those skills on behalf of the public. It gives us pleasure to support the Ad Council’s efforts.”

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

For all press inquiries please contact Daniel Aks, President, Undertone daks@undertone.com