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Blog

UNDERTONE CONTINUES COMMITMENT TO BRAND SAFETY AND TRANSPARENCY BY JOINING TWO KEY INDUSTRY GROUPS

We’re proud to announce a couple of exciting developments across the organization that demonstrate Undertone’s commitment to brand safety, transparency, and being an integral part of the advertising ecosystem.

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Creative + Culture + Digital advertising + Political Advertising

Undertone Mid-Atlantic Region Moves to Prestige Location Near the White House

We’re excited to announce Undertone’s Mid-Atlantic regional office has moved to Pennsylvania Avenue just blocks away from the White Hous...

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Whitepaper

ADVERTISING IMPERILED “Creative Synchronized Digital Branding” Is the Answer

Download Undertones latest whitepaper, written by Dan Aks, President and  Laura Salant, Managing Director & Chief Storyteller, Insight...

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advertising + data + Political Advertising + political targeting

The Value of Effective Creative on the Campaign Trail

What was the last online ad you saw today? I almost guarantee if you ask 100 people, 99 would say they do not remember, and that my friends,...

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data + targeting

BLENDING DATA TO REPLACE THE COOKIE

With the decline of cookies, many marketers have become overly focused on 3rd party data (audience targeting), rather than focusing on a...

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Creative

10 Tips to Create Highly-Engaging Digital Creative

Creative matters. The best examples evoke the types of intense emotions that connect consumers with brands. It’s the difference betwee...

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