Digital Advertising and Marketing Blog

Blog

UNDERTONE CONTINUES COMMITMENT TO BRAND SAFETY AND TRANSPARENCY BY JOINING TWO KEY INDUSTRY GROUPS

We’re proud to announce a couple of exciting developments across the organization that demonstrate Undertone’s commitment to brand safety, transparency, and being an integral part of the advertising ecosystem.

Read Full Article

Industry + Multicultural

Multicultural Marketing in 2018: Exciting Opportunities Still Abound for Brands in this Growing Demographic

As we prepare for this year’s Portada NYC conference—one of the largest multicultural-focused conferences in the industry—I thought th...

by Mike Pallad

Industry + Uncategorized

Undertone Continues Commitment to Brand Safety and Transparency by Joining Two Key Industry Groups

We’re proud to announce a couple of exciting developments across the organization that demonstrate Undertone’s commitment to brand safet...

by Ilana Greenberg

Influencer Marketing

The Real Value Of Influence

A version of this piece ran in MediaPost on April 27, 2018. What you heard is true: Advertisers and brands love influencer marketing....

by Rafi Mamalian

Publisher

What Facebook’s Changes Mean For Publishers

Haven’t heard about the recent Facebook algorithm changes? Well, then you must not be a publisher. These changes have led to the quick dem...

by Kaz Oplustil

Awards

Undertone Named Finalist for OMMA Awards

Exciting news! Three of our campaigns have been selected as finalists for the 2017 OMMA Awards! The OMMA Awards recognize agencies and ma...