Screen Shift | Ritz Crackers
Undertone’s unique #teamsweet vs. #teamspicy Super Bowl concept helped us win two IAB MIXX awards for Ritz Crackers.
“By incorporating a playful animation and Pinterest recipes, we created a friendly rivalry between the two flavors and added pizzazz to the classic Ritz aesthetic, driving high user engagement.”- Jess Helm, Art Director
- Ad Format
- Screen Shift
Recipe Lists, Social Sharing, Pinterest
- desktop + tablet + phone