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Undertone Launches its High Impact CTV Suite; Innovative Technology Solution Proven to Create Dramatically Improved Consumer Engagement

New product suite dramatically expands Undertone’s comprehensive multiscreen solution, enabling advertisers to reach new levels of interaction and intimacy that facilitate deeper brand/consumer connections

“With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable!” reports DraftKings

 

NEW YORKJuly 27, 2021 /PRNewswire/ — Undertone, a Perion Technology Ltd. company (NASDAQ: PERI), the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative, the High Impact CTV Suite. Heralding a new level of innovation and maturity for CTV, the innovative technology was developed by Perion’s industry-leading R&D team. It serves as a catalyst for new levels of engaged and memorable connections between brands and consumers across all screens – a critical, yet challenging task in today’s crowded video ad space that spans TV, desktop, mobile, and other connected devices.

Undertone’s High Impact CTV Suite complements the company’s existing video and display offerings, enabling a comprehensive multiscreen solution that is required for advertisers amidst a fragmented video landscape. The new product suite is driven by technology that extends the capabilities of conventional CTV by making high-impact advertising a more central part of the media consumption experience.

The technology-powered solution includes key Undertone offerings: Live CTV, Branded CTV, and Interactive CTV. Undertone’s Live CTV integrates ads alongside the content, rather than running them during ignorable ad breaks, allowing brands’ key messages to have the stature that derives from appearing alongside live broadcasts of sports, Esports or music content.

The technology behind Undertone’s Interactive CTV allows viewers to directly interact with video ads, using their remote controls to explore brand content and bring up expanded canvases with additional videos. Further, the ads can include QR codes for viewers to engage with on their mobile devices. Finally, Undertone’s Branded CTV grabs viewers’ attention with custom, eye-catching graphics and animations – for example, a car that appears to be driving across the screen.

“Undertone recognizes the challenges brought on by the current disjointed video ad space, and has invested time and resources to develop a full, all-encompassing multiscreen solution, which now proudly includes CTV,” said Dan Aks, president at Undertone. “Our High Impact CTV Suite is integrated end-to-end, which means it amplifies personalization and interactivity. Brands are truly excited by their ability to now have consumers engage with them in new ways, whether it’s with their remotes, through QR codes, or via content integration. With this product suite, we’re truly putting brands directly into the hands of their consumers.”

Undertone’s award-winning in-house creative division custom designs each creative experience so that it is entirely unique and, most importantly, memorable.

“We make significant investments in sports on linear TV, but were looking for something new and exciting, and this was definitely it,” said Olivia Sutherland, Senior TV Growth Marketing Associate, at DraftKings. “With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable! We loved that we could feature our CTV spots, coupled with the addition of custom backgrounds that showcase our logo and key messaging. It was a no-brainer.”

For more information on Undertone’s High Impact CTV Suite, visit https://www.undertone.com/solutions/video-ctv/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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ad tech advertising Brand Advertising Branding

Undertone Takes Significant Step By Aligning Brand Story With Successful 2020 Company Strategy

(New York, February 1st, 2021) Today, Undertone – a leader in data-driven, Intelligent High Impact campaigns, unveils a fresh new brand narrative – including positioning and graphic identity – that fully captures the Company’s unique ability to converge the inseparable art and science of advertising to orchestrate campaigns that “break the impact barrier” by connecting with and inspiring consumers, brands and publishers alike.

Starting now, Undertone will go to market as offering “Intelligent High Impact” solutions across all channels –  including Interactive CTV – which was added to the Company’s product suite last year and helped drive the successful business results, as the market rapidly adopted the ability to break through the “attention wall” on virtually all screens and devices.

“This new company narrative beautifully captures what we’re about,” said Dan Aks, president of Undertone.  To deconstruct the statement, “high impact” is what Undertone’s eyeball-dominating creative has always done, while “intelligent” recognizes our strong underlying technology and AI-driven targeting, which have benefited from significant Perion R&D investment.”

“Undertone has been a pioneer in digital media for more than 20 years” added Aks.  “Our mission has remained unchanged – to crush KPIs with stunning and un-ignorable creative.  What has changed is rapid evolution of AI, machine learning, and overall data sophistication – which bring unprecedented speed and precision to the challenge’s brands face today: capturing, measuring and optimizing attention across all screens and formats.”

This new chapter for Undertone includes a completely new website, new marketing materials, standard operating procedures, and so much more. In addition, Undertone is now showcasing a brand new explanatory video that dramatizes how the Company breaks the impact barrier for brands.

Visit Undertone.com to check it out.

Reach out to us at tellmemore@undertone.com to find out how we can work together today.

About Undertone:

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.