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Undertone Launches its High Impact CTV Suite; Innovative Technology Solution Proven to Create Dramatically Improved Consumer Engagement

New product suite dramatically expands Undertone’s comprehensive multiscreen solution, enabling advertisers to reach new levels of interaction and intimacy that facilitate deeper brand/consumer connections

“With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable!” reports DraftKings

 

NEW YORKJuly 27, 2021 /PRNewswire/ — Undertone, a Perion Technology Ltd. company (NASDAQ: PERI), the leader in data-driven, intelligent high impact campaigns, today announced the launch of its latest initiative, the High Impact CTV Suite. Heralding a new level of innovation and maturity for CTV, the innovative technology was developed by Perion’s industry-leading R&D team. It serves as a catalyst for new levels of engaged and memorable connections between brands and consumers across all screens – a critical, yet challenging task in today’s crowded video ad space that spans TV, desktop, mobile, and other connected devices.

Undertone’s High Impact CTV Suite complements the company’s existing video and display offerings, enabling a comprehensive multiscreen solution that is required for advertisers amidst a fragmented video landscape. The new product suite is driven by technology that extends the capabilities of conventional CTV by making high-impact advertising a more central part of the media consumption experience.

The technology-powered solution includes key Undertone offerings: Live CTV, Branded CTV, and Interactive CTV. Undertone’s Live CTV integrates ads alongside the content, rather than running them during ignorable ad breaks, allowing brands’ key messages to have the stature that derives from appearing alongside live broadcasts of sports, Esports or music content.

The technology behind Undertone’s Interactive CTV allows viewers to directly interact with video ads, using their remote controls to explore brand content and bring up expanded canvases with additional videos. Further, the ads can include QR codes for viewers to engage with on their mobile devices. Finally, Undertone’s Branded CTV grabs viewers’ attention with custom, eye-catching graphics and animations – for example, a car that appears to be driving across the screen.

“Undertone recognizes the challenges brought on by the current disjointed video ad space, and has invested time and resources to develop a full, all-encompassing multiscreen solution, which now proudly includes CTV,” said Dan Aks, president at Undertone. “Our High Impact CTV Suite is integrated end-to-end, which means it amplifies personalization and interactivity. Brands are truly excited by their ability to now have consumers engage with them in new ways, whether it’s with their remotes, through QR codes, or via content integration. With this product suite, we’re truly putting brands directly into the hands of their consumers.”

Undertone’s award-winning in-house creative division custom designs each creative experience so that it is entirely unique and, most importantly, memorable.

“We make significant investments in sports on linear TV, but were looking for something new and exciting, and this was definitely it,” said Olivia Sutherland, Senior TV Growth Marketing Associate, at DraftKings. “With Undertone’s Live CTV, our ads are integrated into the game broadcast, making them nearly unmissable! We loved that we could feature our CTV spots, coupled with the addition of custom backgrounds that showcase our logo and key messaging. It was a no-brainer.”

For more information on Undertone’s High Impact CTV Suite, visit https://www.undertone.com/solutions/video-ctv/.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

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ad tech advertising Brand Advertising Creative ctv Digital advertising High Impact iCTV

The Compelling Allure of iCTV

The latest evolution in CTV advertising has changed the way we create and consume ads on the big screen. Find out how this “welcome intrusion” will command everyone’s attention and a much bigger piece of the digital pie.

To download our latest whitepaper click the link below:

Undertone – The Compelling Allure of iCTV

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ad tech advertising Brand Advertising brand awareness Creative High Impact

Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it will be supporting the Ad Council. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health.

#Alone Together is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com.

“We are all in this together,” says Undertone President Dan Aks. ”But even if you’ve heard it before, remember that the advertising industry has a unique set of tools and skills to help educate and inform people during an emergency like this pandemic. We have a moral imperative to deploy those skills on behalf of the public. It gives us pleasure to support the Ad Council’s efforts.”

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

For all press inquiries please contact Daniel Aks, President, Undertone daks@undertone.com

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ad tech advertising Brand Advertising Content Creative High Impact Video

Undertone Announces Automated Content Recognition (ACR) Virtual Panel Discussion

(NY, NY April 28, 2020, Business Wire) Undertone has announced Undertone Anywhere, a series of virtual panel discussions across a variety of current industry topics. On May 6th at 2pm EST, Undertone will host their first event, Understanding ACR, which brings together a virtual panel of speakers including ACR providers, industry experts, and brand representatives who are leveraging ACR technology.

The ACR space has recently jumped right to the top of brand/client discussions with the onset of social distancing guidelines and the COVID-19 pandemic, due to changes in media consumption across almost every demographic.

In this 1-hour panel discussion, we’ll explore the current ACR landscape and address industry capabilities, ACR strengths, challenges, and opportunities that brands have when leveraging this data.

Here they’ll also discuss what the current events regarding the coronavirus have had and will have on ACR data, and what the future might look like for this technology.

The webinar will be held via Zoom Webinars, and you can RSVP to the event and access the live stream details HERE.

Panelists: Ronan Higgins: CEO – TVadSync; Ken Norcross: Director, Business Development – Vizio/Inscape; Chris Dexheimer: Manager, Digital Media & Audience Development – HBO; Alex Ingenito: Director, Digital – Horizon Media (A&E Network)

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.