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ad tech advertising data Digital advertising High Impact marketing Retail

Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division

September 7th, 2022, NEW YORK – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Ben Flaccus as Managing Director of Retail. In this role, Flaccus will lead the retail group within Undertone across the continuation of product development and partnership to bring turnkey solutions to retail and CPG partners. Prior to joining as Managing Director, Flaccus served in a consultancy role for Undertone for two years.

Flaccus brings nearly two decades of deep and broad experience in advertising technology and data, including leadership roles in both startups and established companies. He played a key role in developing a solution to demonstrate the efficacy of video in delivering performance against omnichannel outcomes while helping retailers deliver metrics they care about, including return on advertising spend (ROAS).

“Ben’s contributions to innovative product design are driving up to 19x returns for retail advertisers. His ability to help develop and deliver personalized solutions that our clients can activate and immediately demonstrate performance against, makes him the perfect person to lead Undertone’s Retail & CPG Commerce division,” said Dan Aks, President of Undertone. “Ben has a deep understanding of how more relevant, dynamic content, messaging and offers drive the outcomes that matter most to advertisers while yielding unique and actionable insights. He will be a tremendous asset to our growing team.”

“Undertone has a great reputation and name recognition in market,” said Flaccus. “I’m excited to build on this foundation with a new suite of retail and CPG solutions.  We can now combine Undertone’s High Impact, cross-channel ad formats with best practices around personalized and localized content, dynamic messaging and real-time offer curation and distribution. The result is more relevant, full-funnel ad experiences that deliver consistent performance against omni-channel sales goals and drive ROI.”

Among Undertone’s core competencies is its ability to create engaging, interactive, and high impact advertising experiences across display and video and combine those experiences with a set of best practices around personalization, localization, and integration of real time offer content to drive omnichannel outcomes that retail and CPG partners look for. Undertone leverages proprietary data to inform not just who they talk to but also what they say to the consumer to deliver relevant offers across all channels, including CTV that users will engage with and see.

“Ben has been a tremendous asset to the Undertone team since joining as a consultant two years ago, helping to innovate and develop cross-channel retail and CPG solutions for our clients” said Doron Gerstel, Perion CEO. “He is passionate, informed, respected and will be an inspirational member of our team as we continue to grow this division and provide solutions that bring real value and ROAS to our clients.”

Find more information on Undertone’s Retail & CPG Commerce Division email: retailmarketing@undertone.com

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

 

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ad tech advertising Brand Advertising case study cookieless Creative Digital advertising High Impact marketer of the month privacy tourism travel

Explore Georgia Delivers a Unique and Creative Experience with New Privacy-First Targeting Solution to Increase Travel to the State

NEW YORK – August 10, 2022 – Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI) company and leading provider of intelligent, high impact advertising solutions across all platforms, screens, and devices, today announced Explore Georgia, the tourism division of the Georgia Department of Economic Development (GDEcD), as its August Marketer of the Month case study. The campaign, which used SORT™, Undertone’s privacy-first, cookieless targeting solution, highlights Georgia’s outdoor and family-friendly attractions. The technology helped drive a 71% lift in bottom adhesion CTR, compared to contextual targeting.

Explore Georgia’s goals include reaching a national audience to increase awareness of Georgia’s travel offerings beyond the regional level, build stronger perceptions and considerations of Georgia as a travel destination, and reach new and untapped audiences through cookieless targeting. To prioritize consumer privacy and prepare for the deprecation of cookies, Explore Georgia utilized SORT, Undertone’s proprietary and full privacy-compliant cookieless targeting solution. The campaign also implemented high impact creative to allow users to explore different aspects of Georgia and designed ad units to increase consideration of traveling to the state.

SORT’s technology outperformed other targeting tactics across all KPI’s and ad formats. The campaign has driven a 41% lift in page grabber clickthrough rates (CTR) verse third-party cookies, 51% lift in page grabber CTR verse contextual, 11% lift in bottom adhesion CTR verse third-party cookies, and a 71% lift in bottom adhesion CTR verse contextual.

“As Georgia emerged from the pandemic, our strategy was to welcome and invite travelers to explore all our state has to offer, from mountains to beaches and big cities to small towns. Our goal was to strengthen Georgia’s position as a must-visit destination on the national level, setting our sights beyond the regional level,” said Mark Jaronski, Deputy Commissioner for Tourism at GDEcD. “The experience Undertone was able to provide allowed us to develop an innovative targeting solution matching the evolving cookie landscape, as well as to work with our partners to design and execute eye-catching creative that informed travelers of the unique and diverse experiences that can only be found in our state, ultimately inspiring travel to and within Georgia.”

Georgia is a state with immense natural beauty and outdoor appeal, including a mix of diverse activities and attractions for all travelers. The campaign invited people who were planning future trips and positioned the state as welcoming and ready for adventure seekers.

“Georgia is a top leisure travel destination in the U.S. and our campaign with Explore Georgia captured travelers’ attention and increased consideration by letting them explore the state through an immersive and engaging creative experience.” said Dan Aks, president at Undertone. “It is more important than ever before for travel brands to help their states stand-out from the rest and the best way to do that is through High Impact advertisements. The campaigns success showcases SORT’s ability to help reach more travel intenders, while still protecting user privacy. We are very pleased with the results and look forward to implementing SORT across more campaigns, especially within our travel division.”

Undertone was also a sponsor for the 2022 Georgia Governor’s Tourism Conference, presented by Explore Georgia, which took place in Athens August 1-3. It is the premier annual event for the state’s tourism and hospitality industry, with the goal of inspiring excellence and elevating Georgia’s tourism marketing efforts.

Find more information on Undertone’s Marketer of the Month case study with Explore Georgia here.

About Perion Network Ltd.
Perion is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display / video / CTV advertising. These channels are brought together by Perion’s intelligent Hub, which integrates the company’s business assets from both sides of the open Web, providing significant benefit to its brands and publisher customers.

For more information, visit Perion’s website at www.Perion.com.

About Undertone

Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.

About Explore Georgia
Explore Georgia, the tourism division of the Georgia Department of Economic Development, is the state’s official destination marketing organization. Through its home office in Atlanta, nine visitor information centers, and a network of representatives across the globe, Explore Georgia inspires travel to and within the state through marketing programs developed and executed in partnership with the state’s travel industry. Despite COVID-19’s impact on the travel industry, Georgia’s tourism industry drove $53.7 billion in total economic impact and supported more than 410,000 jobs in 2020. Learn more at ExploreGeorgia.org.

 

 

 

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ad tech advertising Brand Advertising Content Digital advertising High Impact

Regions Bank returns as sponsor for 85th year of AP Top 25 football poll

 

The AP Top 25 football poll, the longest-running poll of its kind at 85 years, and AP’s marquee college football honors will again be sponsored by Regions Bank for the 2021 season.

The preseason AP Top 25 poll will be released on Monday, Aug. 16. The preseason AP All-America team, an extension of the longest-running honor roll of the nation’s top players, will be released on Monday, Aug. 23.

The first regular-season AP Top 25 poll will be released on Tuesday, Sept. 7 and subsequent regular-season polls will be released each Sunday until the end of the regular season, with the final poll moving hours after the College Football Playoff National Championship on Jan. 10, 2022.

The preseason poll and preseason All-America team will be announced on AP lines at noon ET and  published on AP’s college football poll page and on the AP News app. The AP Sports report will also provide analysis and additional details.

Regions Bank will also sponsor AP’s full suite of postseason awards, including the AP All-America team, the AP Coach of the Year, and AP Player of the Year. The honors will be announced in December.

An expert panel of sports writers and broadcasters from AP-affiliated media around the country decide the AP Top 25, an ongoing tradition since 1936, and name the preseason All-America players for each position to first and second teams. The first AP All-America team was selected in 1925, a decade before the first Heisman Trophy.

“The AP Top 25 Poll has long been a part of both college football history and the AP brand,” said Tom Januszewski, AP’s vice president of global business development. “We are excited to team up again with Regions Bank and appreciate their support of the AP college football poll.”

Regions Bank in 2019 became the first sponsor in the AP Top 25 poll’s long and storied history.

It will also present AP’s weekly Top 25 podcast hosted by AP College Football Writer Ralph Russo.

“Regions has been a sponsor of collegiate athletics for more than 25 years,” said Abbas Merchant, Regions Chief Marketing Officer. “As the Official Bank of the Southeastern Conference, Regions and our associates know firsthand the resilience of our communities and the students, student-athletes and fans that are a part of them. We’ve all been reminded this past year of the importance of community, tradition and being together and we’re proud to continue our support by bringing the AP Top 25 and more to fans this season.”

The sponsorship was secured in collaboration with Undertone, the leader in data-driven, intelligent high impact campaigns for the world’s most prominent brands. Undertone will provide additional distribution of the branded sponsorship through its engaging, high-impact digital ad formats across hundreds of quality publisher sites and apps.

“We are honored to continue our partnership with Regions Bank and collaborate again for the second sponsorship of AP’s Top 25 football poll,” said Dan Aks, president of Undertone. “We’re very excited to be a part of the poll’s 85th year.”

A panel of more than 60 sports writers and broadcasters votes weekly throughout each season to decide the AP Top 25. All voters have an extensive background in covering college football. The poll is determined by a simple points system based on how each voter ranks college football’s best teams. A team receives 25 points for each first place vote, 24 for second place and so on through to the 25th team, which receives one point. The rankings are set by listing the teams’ point totals from highest to lowest. The mathematical formula is the same as the one used for the AP Top 25 rankings for college men’s and women’s basketball.

Newspapers that subscribe to AP Sports will get paginated pages designed by the Adams Publishing Group’s Big Sky News Design team that highlight the preseason poll results for use in print, each with space available for local advertising or content.

Follow the poll and related sports coverage on Facebook and Twitter.

About AP

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day. Online: www.ap.org

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $153 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.  Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,300 banking offices and approximately 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Undertone

Undertone, a Perion company (NASDAQ:PERI), creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social to drive unmatched brand lift and audience engagement on virtually every screen and every device. Their award-winning creative team utilizes the company’s 20 years of experience and billions of impressions worth of data to intelligently craft campaigns that drive full-funnel KPIs, while making meaningful connections with the 200MM+ unique users they reach every month. Undertone brings the art and science of advertising together to construct campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com and perion.com to learn more.

 

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ad tech advertising Brand Advertising Creative ctv Digital advertising High Impact iCTV

The Compelling Allure of iCTV

The latest evolution in CTV advertising has changed the way we create and consume ads on the big screen. Find out how this “welcome intrusion” will command everyone’s attention and a much bigger piece of the digital pie.

To download our latest whitepaper click the link below:

Undertone – The Compelling Allure of iCTV

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ad tech advertising Brand Advertising brand awareness Creative High Impact

Undertone to Bring Its High-Impact Mobile Ad Units to the Ad Council’s #AloneTogether COVID-19 Campaign

Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it will be supporting the Ad Council. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health.

#Alone Together is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com.

“We are all in this together,” says Undertone President Dan Aks. ”But even if you’ve heard it before, remember that the advertising industry has a unique set of tools and skills to help educate and inform people during an emergency like this pandemic. We have a moral imperative to deploy those skills on behalf of the public. It gives us pleasure to support the Ad Council’s efforts.”

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

For all press inquiries please contact Daniel Aks, President, Undertone daks@undertone.com

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ad tech advertising Brand Advertising Content Digital advertising High Impact Uncategorized

Unconflicted, Unparalleled, Uncompromising – Undertone Adds Connected TV Offering to Its Powerful Suite of Solutions

(Business Wire- New York, May 6th) Undertone, the pioneer of Creative Synchronized Digital Branding, today announced the release of its new, complete CTV solution powering the delivery of cross-screen brand storytelling across all connected devices and channels.

This introduction comes at a critical time for brands, because consumers are spending even more time than before the pandemic on CTV, while continuing to watch their tablets, smart phones, and laptops independently and sometimes simultaneously.

Undertone’s CTV platform delivers videos across premium channels, enabling brands to synchronize their messages at every stage of the users’ individual journey.

Further enhancing this new solution, Undertone, in partnership with TVadSync, has the ability to leverage custom ACR segments on CTV to drive incremental reach for advertisers’ linear TV buys. If users have seen a brand’s linear TV or CTV spot, Undertone can retarget those audiences across its High Impact suite to drive mid- and low-funnel digital metrics.

In summary…

Undertone is the full-service activation partner the industry has been waiting for, capable of driving performance across the full funnel.

Undertone’s offering is unconflicted because its breadth of solutions means it can offer the best campaign for each client, as opposed to competitors whose offerings are limited to CTV products and can only sell a single solution.

Undertone is unparalleled, because its partnership with TVadSync enables the integration of ACR data into its platform, offering far more robust, data-driven measurement and retargeting capabilities across Connected TV and high-impact display than have been available.

Undertone is uncompromising, because it is resolutely focused on enabling brands to tell, optimize and track their stories across all channels in real time. 

“We believe that the addition of this CTV solution – in concert with our TVadSync partnership – offers the most technologically sophisticated and brand-friendly platform available” said Undertone President Dan Aks. “With cord-cutters and “cord-nevers” representing a growing number of current consumers – a solution that links CTV to digital video, supported by our high-impact units, is what marketers need to stay ‘in sync’ with the rapid evolution of viewing habits.”

Agencies and brands are encouraged to reach out to their Undertone representative or email info@undertone.com to learn more.

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

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ad tech advertising Brand Advertising Content Creative High Impact Video

Undertone Announces Automated Content Recognition (ACR) Virtual Panel Discussion

(NY, NY April 28, 2020, Business Wire) Undertone has announced Undertone Anywhere, a series of virtual panel discussions across a variety of current industry topics. On May 6th at 2pm EST, Undertone will host their first event, Understanding ACR, which brings together a virtual panel of speakers including ACR providers, industry experts, and brand representatives who are leveraging ACR technology.

The ACR space has recently jumped right to the top of brand/client discussions with the onset of social distancing guidelines and the COVID-19 pandemic, due to changes in media consumption across almost every demographic.

In this 1-hour panel discussion, we’ll explore the current ACR landscape and address industry capabilities, ACR strengths, challenges, and opportunities that brands have when leveraging this data.

Here they’ll also discuss what the current events regarding the coronavirus have had and will have on ACR data, and what the future might look like for this technology.

The webinar will be held via Zoom Webinars, and you can RSVP to the event and access the live stream details HERE.

Panelists: Ronan Higgins: CEO – TVadSync; Ken Norcross: Director, Business Development – Vizio/Inscape; Chris Dexheimer: Manager, Digital Media & Audience Development – HBO; Alex Ingenito: Director, Digital – Horizon Media (A&E Network)

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

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ad tech advertising Brand Advertising High Impact

Undertone Re-Certified Against Fraud for Second Consecutive Year

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that it has been recertified by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Program for the second year in a row.

TAG’s Certified Against Fraud Program was launched in 2016 to combat invalid traffic in the digital advertising supply chain. TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain to combat invalid traffic.

Undertone received the TAG Certified Against Fraud Seal for its compliance with TAG’s rigorous set of anti-fraud requirements. Undertone’s compliance underscores its support of the Program, as well as the company’s commitment to helping stop fraudulent traffic across the ecosystem.

Undertone was an important early participant in the TAG Certified Against Fraud program with its initial certification in May 2018.  This is the company’s second time through the recertification process, and Undertone continues to meet the program’s rigorous standards which are strengthened each year to meet new and emerging threats.

“We invest in keeping on top of every potentially harmful practice that attempts to corrupt the industry supply chain,” says Dan Aks, President of Undertone. “Our desire is to lead the industry on the right path, because cleaning up fraud is helpful for everyone.”

“To fight the criminals who profit from ad fraud, we must work together as an industry to set high standards, share information, and build a common set of defenses,” said Mike Zaneis, CEO of TAG. “We are pleased to recognize Undertone with its second recertification in a row for its efforts to fight digital ad fraud, and we look forward to continuing to work with them on this collaborative effort moving forward.”

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

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ad tech advertising Brand Advertising High Impact Video

Undertone Creates Transparency in Automated Content Recognition (ACR) Market

(NY, NY March 12, 2020, Business Wire) Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced today that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR)  in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently.

It’s obvious that today’s US consumers are no longer single-source viewers and we have to follow them where they are. They may watch an average of 3 hours and 35 minutes of TV every day, but it is broken up by a whopping 6 hours and 35 minutes of digital time.*  Marketers know this, but struggle to identify data that follows this fragmented behavior. ACR is a welcome answer, but only if eager vendors don’t create yet another ad tech situation rife with misinformation and confusion caused by industry infighting and over complexity.

ACR is a relatively new and growing form of viewership data available in the marketplace, for which there are specific privacy rules. It is collected from smart TVs whose viewers have double opted in and can be used for omnichannel retargeting. But like everything else in ad tech, this data must be scrutinized by people who understand the space. For example, some vendors are offering data that is not collected directly from the TV sets, while others are offering data from TV sets outside the US. The numbers sometimes just don’t add up.

“Data acquisition is a complex business,“ said Dan Aks, President of Undertone. “It’s easy to be misled by either the scale or the quality of the data offered for sale unless you know what questions to ask the vendors, which include collection methods, activated/optioned-in TVs, data latency and much more. Not asking these questions leads to obtaining lower quality and less effective data for retargeting. Indeed, data certification start-ups are already forming.

“To help the marketplace make better decisions and prevent misinformation, Undertone is making our ACR Buyer’s Guide available for download here, and a Workbook that can be downloaded here.” Brands may download them and use them to make better decisions, whether they are Undertone clients or not.

“Our brand and advertiser clients are so hungry for good data captured from linear TV and available for real-time retargeting on digital platforms that we’ve sold 17 large deals just since the start of the year,” Aks continued. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have all that experience, we’ve become authorities in this new data source. So for the sake of the industry, we’re sharing.”

About Undertone

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution, and creativity to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

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ad tech advertising Brand Advertising High Impact Social Media

Undertone and Spaceback Announce Partnership To “Socialize” Programmatic Advertising

NEW YORK–(BUSINESS WIRE)–Undertone announced today that it has partnered with Spaceback, the first platform to deliver the engagement of social with the efficiencies of programmatic advertising by dynamically converting social media posts into high impact units.

The partnership means that brands and marketers will be able to automatically produce creative based on social media posts, which ensure unparalleled engagement of users, within minutes. Moreover, this new capability will enable marketers to easily update creative messaging during a campaign flight.

Spaceback will enable Undertone clients to effectively cut creative production times and costs, while delivering more effective and engaging advertising. This first to market partnership further solidifies Undertone’s expansive Synchronized Digital Branding platform through offering innovative products to clients.

“Spaceback has closed the gap between the impact of social advertising and the limits of display, offering new efficiencies to all Undertone clients,” said Dan Aks, Undertone President. “Our partnership with Spaceback enables brands to overlay social media on top of their branded creative content, allowing them to synchronize their messaging across multiple touch points with their customers.”

“When the inventors of social display and the industry leaders in high-impact form a partnership, you get the first ever social, high-impact offering,” said Casey Saran, CEO and Co-Founder of Spaceback. “Our integration instantly converts social media posts into dynamic high-impact ads that are optimized to capture attention through familiar experiences. Brands get more value out of their social media presence while increasing the efficiency of their paid media spend. It’s the best of both worlds.”

About Undertone:

Undertone provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.

About Spaceback:

Spaceback is the first platform to systematically extend the reach of social media content beyond social networks to achieve outstanding results for digital marketers. Its proprietary Social Display Ads are the quickest and easiest way to authentically recreate social media posts within traditional display media, enabling brands to move at the speed of culture and deliver more engaging experiences to their audience across all channels. Find out more at www.spaceback.me

Contacts

Undertone
Justin Samuels, Marketing
646.588.3526
jsamuels@undertone.com