Since taking on the CEO role of Undertone in May, I’ve been asked several times if the transition is a signal of change in strategy for th...
Category: Media
Media + Technology
Will Digital Kill the TV Spot?
On October 7, I participated in a "Will Digital Kill the TV Spot?" panel at the National Press Club. It turned out to be a great conversatio...
by Erin Vieira
Creative + Media
Developing a Standout Holiday Campaign
On September 25, we hosted a webcast focused on helping retail advertisers with their 2013 holiday campaign planning. If you missed the live...
Creative + Culture + Media + Technology
Why I Joined Undertone
Four weeks into my tenure, I was asked by the team here if I would write up a post outlining “Why I joined Undertone” for this blog. A ...
by Ryan Griffin
Creative + cross-screen + Industry + Media
Cross-Screen Advertising: Challenges and Opportunities for Brands
Undertone and Forrester recently co-hosted a "Cross-Screen Advertising: Challenges and Opportunities for Brands" panel in Chicago. It was an...