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advertising + data + Political Advertising + political targeting

The Value of Effective Creative on the Campaign Trail

What was the last online ad you saw today? I almost guarantee if you ask 100 people, 99 would say they do not remember, and that my friends,...

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Audience Partners + Digital advertising + Political Advertising + political targeting + Undertone

The Race is On

With Super Tuesday behind us and Election 2012 starting to heat up, it’s certainly been interesting to see candidates step further into di...

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Political Advertising

Nader Running Again

As if this year’s presidential contest isn’t exciting enough, the most outspoken consumer advocate in our country has declared for a thi...

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Political Advertising

Presidential Hopefuls Not Voting for Online Advertising

Well, we have four primaries down, and Nevada scheduled for this coming Saturday.  I was holding out a little bit of hope that we might see...

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Political Advertising

Where are the political ads?

I have been surprised by the lack of online activity by the presidential candidates, especially in key states like Iowa and New Hampshire. ...

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